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This month, we talk to Boots UK's chief marketing officer Pete Markey. He shares his approach to creativity and effectiveness, his collaboration with David Schwimmer and the work he’s most (and least) proud of

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    Pete Markey CMO, Boots UK
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    Philippa Snare SVP, EMEA, The Trade Desk
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    Georganna Simpson Head of Content, Content Labs, Campaign
Watch

We’re quizzing the brains behind some of the UK’s most loved brands. This month, it’s Specsavers marketing and e-commerce director Chris Carter. Listen for practical tips to get to know your customers better and learn why ‘ripping up the rulebook’ pays



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    Chris Carter Marketing & e-commerce director, Specsavers
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    Philippa Snare SVP, EMEA, The Trade Desk
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    Georganna Simpson Head of Content, Content Labs, Campaign