Campaign Insight

Webinars
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How to untangle your data and improve your marketing agility

How to untangle your data and improve your marketing agility

Analytics Big data

You have data everywhere. We all do. It’s a complex, fraught challenge bringing together data into a usable, singular view that’s compliant and optimised. And with the pandemic crisis among us, it's become possibly one of most valuable elements of modern business today. 

In this webinar, in association with Hive Marketing Cloud, we reveal customer data best practices and help you understand how to start unpicking your data.

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    Julia Guy Digital Channels Director, Natures Menu
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    Rob Horton CEO, Hive Marketing Cloud
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    Edward Craig Head of Content Labs (moderator), Haymarket
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Why attention is the metric missing from your marketing campaigns

Why attention is the metric missing from your marketing campaigns

Consumer behaviour

That’s what all advertising needs: attention. Without attention, you’ve got wallpaper. But today’s consumers face media saturation, with information firing at them all day, from everywhere, via a mixture of algorithms and chaos.

In this webinar, in association with Taboola, we explore how attention has become such a precious commodity and understand how people have changed their time online in 2020.

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    Stacey Delaney Country Manager UK, Taboola
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    Jo Arden Chief Strategy Officer , Publicis
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    Amelia Torode Co-Founder, The Fawnbrake Collective
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    Marisa Thomas Head of Marketing, Everpress
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    Suzanne Bidlake Commercial Editor, Campaign (host)
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How to make advertising work as SVOD continues to grow

How to make advertising work as SVOD continues to grow

Consumer behaviour Analytics Big data

The future is here – and it’s streaming. The pandemic has changed many things: from working and learning practices to infrastructure and cultural shifts. In this webinar, in partnership with Roku, we look at how the landscape has shifted, the make up of the video-on-demand world and the opportunities within. 

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    Mike Shaw Director, Europe, Roku
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    Paul Frampton Calero President, CEO & Advisor, Control v Exposed
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    Fayola Douglas Senior Reporter, Campaign (host)
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Alternative Sports: How to reach sports enthusiasts outside of live sporting events

Alternative Sports: How to reach sports enthusiasts outside of live sporting events

Crisis comms Strategy
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    Amr El Badry Global Senior Brand Comms and Sponsorship Manager, Vodafone Group
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    Sebastian Seeling Porsche Motorsport Team - Business Relations, Porsche
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    Alice Humphrey European marketing director, Stella Artois, Budweiser Brewing Group UK & Ireland
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    Jason Hughes Head of Creative Solutions, Sky Media
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    Dave Castell GM of inventory and partnerships EMEA, The Trade Desk
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    Omar Oakes (Moderator) Global technology editor, Campaign
Watch
How private channels are changing digital engagement with customers

How private channels are changing digital engagement with customers

Social media Mobile Personalisation Customer experience
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    Nora Zukauskaite Global Head of Marketing , Ciaté London
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    Cat Turner Co-founder and CCO , Cult
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    Kirsten Kilby Experienced Board Level Director, Specialising in Luxury Goods, Communications & Brand Marketing
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    John Sills Partner and Managing Director, The Foundation Growth Consultancy
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    Spike Jones General Manager, Khoros Strategic Services
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    Omar Oakes (Moderator) Global technology editor, Campaign

Campaign News

Government makes call for personal responsibility in powerful Covid ad

Campaign asks public to look Covid patients and frontline workers 'in the eyes and tell them you are doing all you can to stop the spread of Covid-19'.

Posted on 22 January 2021 | 4:45 pm

Government pulls ad that states joggers are 'highly likely to have Covid-19'

Cabinet Office has told the ASA the disputed claim will not be repeated.

Posted on 22 January 2021 | 3:23 pm

Wavemaker on alert as Purplebricks reviews media

Agency has held account since 2018.

Posted on 22 January 2021 | 2:16 pm

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com