What drives CMOs? What fuels their success? And what do they see as the next big opportunity? We sit down with O2 CMO Nina Bibby to discuss all this and more. It’s 15 minutes long, full of intriguing insight and we promise you’ll come away feeling inspired...
Webinars
Would you like 10/20 minutes to pick the brains of the industry's top marketing experts and find out exactly what they're doing right now to rebuild? Well, you don't have to, because we'll be doing just that in a brand new video series, Building Brands, in partnership with The Trade Desk.
With Cyril Bouquet and Michael Wade, co-authors of Alien Thinking
As streaming TV is forging ahead, marketers are looking to connected TV platforms. Join our marketing Q&A to find out how you can maximise the opportunity
Join Campaign’s commercial editor Suzanne Bidlake, Haroun Saleemi, head of e-commerce at QUIZ and Chris Liversidge, CEO and Founder of QueryClick, to find out why attribution should be part of every marketer's tool box.
With Robert Livingston, author of The Conversation
You have data everywhere. We all do. It’s a complex, fraught challenge bringing together data into a usable, singular view that’s compliant and optimised. And with the pandemic crisis among us, it's become possibly one of most valuable elements of modern business today.
In this webinar, in association with Hive Marketing Cloud, we reveal customer data best practices and help you understand how to start unpicking your data.
That’s what all advertising needs: attention. Without attention, you’ve got wallpaper. But today’s consumers face media saturation, with information firing at them all day, from everywhere, via a mixture of algorithms and chaos.
In this webinar, in association with Taboola, we explore how attention has become such a precious commodity and understand how people have changed their time online in 2020.
With Cal Newport, author of Digital Minimalism
The future is here – and it’s streaming. The pandemic has changed many things: from working and learning practices to infrastructure and cultural shifts. In this webinar, in partnership with Roku, we look at how the landscape has shifted, the make up of the video-on-demand world and the opportunities within.
Alternative Sports: How to reach sports enthusiasts outside of live sporting events
With Rana El Kaliouby, author of Girl Decoded
With Ann Francke OBE, author of Create a Gender-balanced Workplace
How private channels are changing digital engagement with customers
How CPGs are using data and programmatic retail media to build brands
Join this live webinar, hosted in partnership with dunnhumby media to help you bridge the gap between brand and shopper marketing.
Topics
Campaign News
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Posted on 16 April 2021 | 11:13 am
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