Expert reports

Brands want media channels to show sustainability – but they don’t yet believe channel choice is important in meeting their own sustainability goals

What are the biggest issues and priorities on your mind? And how do you intend to switch up your marketing and media plans as a result?

Campaign and Vamp has taken the temperature among marketing professionals worldwide and have the answers here.

Welcome to a new age of creative outsourcing. Where experts shape a fresh creative ecosystem for brands that brings cost efficiencies, attracts talent, bridges skills gaps and strengthens culture - and is fit for the future of work in 2023 and beyond.

Find out what those changes might mean for you and how to go about making the change you need.

The pandemic has led to rapidly changing consumer behaviours, and many marketing leaders are concerned that their brand health metrics are not responsive enough. Here, Toluna shares a unique, agile approach to future-fit brand health measurement. 

Campaign News

TikTok tells agencies and brands to rip up 'best storytelling practices'

TikTok's What’s Next Report 2024 says users enjoy a non-traditional arc in videos.

Posted on 6 December 2023 | 3:24 pm

YouTube and TikTok lead marketers’ plans for 2024

Migration to digital channels – except X and Snapchat – to continue, Warc finds.

Posted on 6 December 2023 | 1:38 pm

AI helps watchdog sniff out greenwashing in search ads

Proactive strategy forces three airline brands to drop green claims.

Posted on 6 December 2023 | 12:27 pm

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com