Expert reports
Brands want media channels to show sustainability – but they don’t yet believe channel choice is important in meeting their own sustainability goals
Marketers and advertisers are increasingly recognising the power of multichannel campaigns, with spending set to increase over the next 12 months. Here’s why…
What are the biggest issues and priorities on your mind? And how do you intend to switch up your marketing and media plans as a result?
Campaign and Vamp has taken the temperature among marketing professionals worldwide and have the answers here.
Learn how to unlock the potential of the unskippable, targeted and highly visible advertising that is programmatic DOOH
Download your copy of the Epsilon report on how to sustain the new digital momentum, in partnership with Campaign.
In this report produced in partnership with Merkle, we explore the relationships that we build with customers, how to make these relationships mutually beneficial, and how to utilise data in a way that helps the customer as much as it benefits you.
Welcome to a new age of creative outsourcing. Where experts shape a fresh creative ecosystem for brands that brings cost efficiencies, attracts talent, bridges skills gaps and strengthens culture - and is fit for the future of work in 2023 and beyond.
Find out what those changes might mean for you and how to go about making the change you need.How can brands put the customer first as they adapt to integrated media?
In this report, produced in partnership with Merkle, we look at how effective integration of your offline and online media can help you understand your customers better at every touchpoint.

Talent, Transformation and Growth: Creative Agencies in 2022
It has been another turbulent and transformative year – so how have creative agencies been evolving to meet the current challenges, and what are their top priorities for the year ahead? At the end of 2021, Campaign and Deltek surveyed nearly 200 agency professionals worldwide to find out.
Download the report to discover the key trends for 2022.
The Trend Lineup from Healthline Media identifies what consumers are currently searching for and how brands can get involved in helping them reach their goals next year.
New research based on Neuroscience is shared by Whalar in this report – plus five ways to make TikTok tick.
Download your copy of the LexisNexis expert report on The Power and Potential of Data in PR, in partnership with PRWeek.
In this report, produced in partnership with Blue Jeans by Verizon Media, we explore five key considerations for your virtual event strategy for the hybrid workplace post-pandemic.
The pandemic has led to rapidly changing consumer behaviours, and many marketing leaders are concerned that their brand health metrics are not responsive enough. Here, Toluna shares a unique, agile approach to future-fit brand health measurement.
Topics
Campaign News
TikTok tells agencies and brands to rip up 'best storytelling practices'
Posted on 6 December 2023 | 3:24 pm
YouTube and TikTok lead marketers’ plans for 2024
Posted on 6 December 2023 | 1:38 pm
AI helps watchdog sniff out greenwashing in search ads
Posted on 6 December 2023 | 12:27 pm
Would you like to get involved with Campaign Insight?
You can view our Media pack here
Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com
Confirm cancellation
An error occurred trying to play the stream. Please reload the page and try again.
Close