Expert reports
Brands want media channels to show sustainability – but they don’t yet believe channel choice is important in meeting their own sustainability goals
Marketers and advertisers are increasingly recognising the power of multichannel campaigns, with spending set to increase over the next 12 months. Here’s why…
What are the biggest issues and priorities on your mind? And how do you intend to switch up your marketing and media plans as a result?
Campaign and Vamp has taken the temperature among marketing professionals worldwide and have the answers here.
Learn how to unlock the potential of the unskippable, targeted and highly visible advertising that is programmatic DOOH
Download your copy of the Epsilon report on how to sustain the new digital momentum, in partnership with Campaign.
In this report produced in partnership with Merkle, we explore the relationships that we build with customers, how to make these relationships mutually beneficial, and how to utilise data in a way that helps the customer as much as it benefits you.
Welcome to a new age of creative outsourcing. Where experts shape a fresh creative ecosystem for brands that brings cost efficiencies, attracts talent, bridges skills gaps and strengthens culture - and is fit for the future of work in 2023 and beyond.
Find out what those changes might mean for you and how to go about making the change you need.
How can brands put the customer first as they adapt to integrated media?
In this report, produced in partnership with Merkle, we look at how effective integration of your offline and online media can help you understand your customers better at every touchpoint.
Talent, Transformation and Growth: Creative Agencies in 2022
It has been another turbulent and transformative year – so how have creative agencies been evolving to meet the current challenges, and what are their top priorities for the year ahead? At the end of 2021, Campaign and Deltek surveyed nearly 200 agency professionals worldwide to find out.
Download the report to discover the key trends for 2022.
The Trend Lineup from Healthline Media identifies what consumers are currently searching for and how brands can get involved in helping them reach their goals next year.
New research based on Neuroscience is shared by Whalar in this report – plus five ways to make TikTok tick.
Download your copy of the LexisNexis expert report on The Power and Potential of Data in PR, in partnership with PRWeek.
Topics
Agency Finance
Agency Management
Analytics
B2B
Big data
Consumer behaviour
Content marketing
Creativity
Crisis comms
Digital trends
Email marketing
Feedback & Reviews
Human resources
Management Systems
Mobile
Personalisation
Planning
Programmatic
Project Management
Public relations
Resource Management
Retail
Search
Social media
Storytelling
The internet of things
UGC
Viewability
Campaign News
Netflix reports strong Q1 growth but is it painting over CTV’s cracks?
Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.
Posted on 26 April 2024 | 3:34 pm
Battle for TikTok: Implications for content creators and businesses
Far too many global businesses rely on American audiences for sales and engagement. Alternatives like Meta's Reels exist, but pivoting and recalibrating will be a daunting quest.
Posted on 26 April 2024 | 3:24 pm
Manchester City FC's CMO on using tech to bond with fans
The club is using NFTs and Web3 experiences to engage supporters.
Posted on 26 April 2024 | 1:47 pm
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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com
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