There’s a new urgency around customer engagement, and understanding how a brand’s audience interacts with it, either on- or offline, is the pinnacle of ROI.

Shutterstock and Campaign explore brands that have changed the world.

Relying on outdated assertions can lead to inefficient and ineffective work – discover the three most common insights advertisers trust and why they need a rethink…

This report examines the impact of data-driven video in a world that, increasingly, demands personalisation to make messages meaningful – and explores the future of television advertising as consumers shift their viewing habits to connected TV platforms. 

It is easier than ever to send a message around the world, but to ensure it’s understood, brands must go beyond simply translating their advertising…

Direct Line and eBay chief marketers on the need for transparent agency relationships…

You’ve built a great brand. Your products or services are in demand. There’s a huge potential market of customers. So why are some of your competitors knocking it out of the park while your revenue goals have plateaued? Are you using some of the most common excuses not to address this problem? Download this expert report, in partnership with Nielsen, to find out.

If your brand demonstrates human-like behaviours you create stronger emotional bonds with people, according to Karmarama's latest research. The research uncovers eight steps to reach this goal – download the expert report to discover those steps.

You know that truly understanding your customers is one of the most valuable things you can do you for your business. But why are so many brands and businesses not taking the time to make this a priority?

This whitepaper bought to you in partnership with scalable intelligence platform Attest, will help you to understand why consumer research is vital to all brands and businesses. 

How efficient and productive are you at work? And are the right processes and systems in place to help maximise your creativity? Download this expert report, in partnership with Deltek WorkBook, to find out some of the surprising results of our recent survey.

How savvy are you on smart devices?

Mobile means brands have a deeper understanding of their customers than ever before thanks to signed-in experiences. But how are brands adapting as commerce continues to change?

Audience insight has never been more powerful and prevalent. But how are agencies turning this data into a useful strategy?

It’s easy to get sidetracked by shiny, new tech or trends. But it’s more important to ensure you have the search marketing fundamentals in place, so you can ensure your brand can be seen and discovered online…

This expert report explores how paying more attention to capturing consumer's attention can lead to high brand recall and ROI.