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Campaign News
Netflix picks winner of EMEA media review
Netflix selects network following pitches from Dentsu, Omnicom and WPP.
Posted on 22 April 2026 | 3:30 pm
WPP integrates Google Earth AI into WPP Open
Integration follows $400m Google Cloud partnership announced in October.
Posted on 22 April 2026 | 1:55 pm
‘If the world only remembers our World Cup sponsorship, we've failed’: Lenovo’s Fifa play
Jeff Shafer, Lenovo's global exec, on why the tech major doesn't treat FIFA as a media buy. Yes, it’s invested in the most valuable brand real estate on Earth but being just another logo on the pitch would miss the point.
Posted on 22 April 2026 | 12:13 pm
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