Expert reports

The path to CTV advertising success

How to capture your target audience’s attention with programmatic connected TV

From points to personalisation: the future of customer loyalty programmes

FAST track to success: why free ad-funded streaming is changing the face of CTV

Programmatic DOOH unlocked

Innovate or lose: Building content strategies to unlock creativity and connect with customers

Unlocking the power of data: How a composable CDP drives business growth

Programmatic advertising tactics for B2B marketing

Influencer marketing: The shift to instinct over strategy

Why AI and first-party data hold the key for marketers and advertisers

How AI can unlock rapid advertising growth

A practical guide to the benefits and challenges of using AI to propel advertising results

How to price creativity?

From embarrassment to empowerment: Why brands need to drive women’s health conversations

Time to give back

Brands want media channels to show sustainability – but they don’t yet believe channel choice is important in meeting their own sustainability goals

Winning attention in a multichannel world

Marketers and advertisers are increasingly recognising the power of multichannel campaigns, with spending set to increase over the next 12 months. Here’s why…

How your online customer is changing

What 2023 means for online shopping trends - and for your brand

Brands pulsecheck: top priorities revealed

What are the biggest issues and priorities on your mind? And how do you intend to switch up your marketing and media plans as a result?

Campaign and Vamp has taken the temperature among marketing professionals worldwide and have the answers here.

How to capitalise on digital leadership today for the future of commerce tomorrow

eCommerce Media

The path for agencies and consultancies to lead their clients through digital transformation

5 programmatic DOOH myths busted

Digital Media Trends

Learn how to unlock the potential of the unskippable, targeted and highly visible advertising that is programmatic DOOH

How to sustain the new digital momentum

Digital Strategy

Download your copy of the Epsilon report on how to sustain the new digital momentum, in partnership with Campaign.

What you need to know about the new age of experience

Strategy

In this report produced in partnership with Merkle, we explore the relationships that we build with customers, how to make these relationships mutually beneficial, and how to utilise data in a way that helps the customer as much as it benefits you.

Campaign News

UK new-business rankings: 23 December 2024

Storck UK media account win pushes Havas Media Group up two places in media table.

Posted on 20 December 2024 | 4:00 pm

Volvo picks Initiative for global media account

Account was worth £353m in 2023.

Posted on 20 December 2024 | 3:28 pm

Expert reports

The path to CTV advertising success

From points to personalisation: the future of customer loyalty programmes

FAST track to success: why free ad-funded streaming is changing the face of CTV

Programmatic DOOH unlocked

Innovate or lose: Building content strategies to unlock creativity and connect with customers

Unlocking the power of data: How a composable CDP drives business growth

Programmatic advertising tactics for B2B marketing

Influencer marketing: The shift to instinct over strategy

Why AI and first-party data hold the key for marketers and advertisers

How AI can unlock rapid advertising growth

How to price creativity?

From embarrassment to empowerment: Why brands need to drive women’s health conversations

Time to give back

Winning attention in a multichannel world

How your online customer is changing

Brands pulsecheck: top priorities revealed

How to capitalise on digital leadership today for the future of commerce tomorrow

5 programmatic DOOH myths busted

How to sustain the new digital momentum

What you need to know about the new age of experience

Topics

Campaign News

UK new-business rankings: 23 December 2024

Volvo picks Initiative for global media account

Haven Holidays enlists real family for ad focused on power of memories

Expert reports

The path to CTV advertising success

From points to personalisation: the future of customer loyalty programmes

FAST track to success: why free ad-funded streaming is changing the face of CTV

Programmatic DOOH unlocked

Innovate or lose: Building content strategies to unlock creativity and connect with customers

Unlocking the power of data: How a composable CDP drives business growth

Programmatic advertising tactics for B2B marketing

Influencer marketing: The shift to instinct over strategy

Why AI and first-party data hold the key for marketers and advertisers

How AI can unlock rapid advertising growth

How to price creativity?

From embarrassment to empowerment: Why brands need to drive women’s health conversations

Time to give back

Winning attention in a multichannel world

How your online customer is changing

Brands pulsecheck: top priorities revealed

How to capitalise on digital leadership today for the future of commerce tomorrow

5 programmatic DOOH myths busted

How to sustain the new digital momentum

What you need to know about the new age of experience

Topics

Campaign News

UK new-business rankings: 23 December 2024

Volvo picks Initiative for global media account

Haven Holidays enlists real family for ad focused on power of memories

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