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The pandemic has led to rapidly changing consumer behaviours, and many marketing leaders are concerned that their brand health metrics are not responsive enough. Here, Toluna shares a unique, agile approach to future-fit brand health measurement.
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With Cal Newport, author of Digital Minimalism
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This report examines the impact of data-driven video in a world that, increasingly, demands personalisation to make messages meaningful – and explores the future of television advertising as consumers shift their viewing habits to connected TV platforms.
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