Campaign Insight

The path to CTV advertising success

How to capture your target audience’s attention with programmatic connected TV

From points to personalisation: the future of customer loyalty programmes

FAST track to success: why free ad-funded streaming is changing the face of CTV

Programmatic DOOH unlocked

Innovate or lose: Building content strategies to unlock creativity and connect with customers

Unlocking the power of data: How a composable CDP drives business growth

Programmatic advertising tactics for B2B marketing

Influencer marketing: The shift to instinct over strategy

Why AI and first-party data hold the key for marketers and advertisers

How AI can unlock rapid advertising growth

A practical guide to the benefits and challenges of using AI to propel advertising results

How to price creativity?

From embarrassment to empowerment: Why brands need to drive women’s health conversations

Time to give back

Brands want media channels to show sustainability – but they don’t yet believe channel choice is important in meeting their own sustainability goals

Winning attention in a multichannel world

Marketers and advertisers are increasingly recognising the power of multichannel campaigns, with spending set to increase over the next 12 months. Here’s why…

How your online customer is changing

What 2023 means for online shopping trends - and for your brand