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Brands want media channels to show sustainability – but they don’t yet believe channel choice is important in meeting their own sustainability goals
Marketers and advertisers are increasingly recognising the power of multichannel campaigns, with spending set to increase over the next 12 months. Here’s why…
What are the biggest issues and priorities on your mind? And how do you intend to switch up your marketing and media plans as a result?
Campaign and Vamp has taken the temperature among marketing professionals worldwide and have the answers here.
This month, we talk to Gymshark’s chief brand officer Noel Mack. He talks about the unusual way that he earned his role, self-awareness, the boon of building a brand through social media, and how we can become more ‘weathered’ when faced with difficult challenges.
Building Brands: Boots CMO Pete Markey on breaking new ground, working with A-Listers and his worst ad
This month, we talk to Boots UK's chief marketing officer Pete Markey. He shares his approach to creativity and effectiveness, his collaboration with David Schwimmer and the work he’s most (and least) proud of
Learn how to unlock the potential of the unskippable, targeted and highly visible advertising that is programmatic DOOH
Building Brands: Gousto’s Tom Wallis on how to lead and empower a brand team
This month, we talk to Gousto’s chief marketing officer Tom Wallis. He talks about how he oversaw the rapid growth of the brand by investing in his team, embedding a positive culture, and leading with vulnerability
Join this live panel discussion as we tackle the most common live events challenges and offer realistic, pragmatic and real-world solutions.
Author of How to Get Your Act Together - A Judgement-free Guide to Diversity and Inclusion for Straight White Men
Download your copy of the Epsilon report on how to sustain the new digital momentum, in partnership with Campaign.
Digital Dilemmas: we tackle your biggest marketing challenges LIVE
Join this live and interactive agony-aunt style session for sound marketing advice – and learn what your peers are grappling with
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