Programmatic advertising is transforming B2B marketing. Using AI and machine learning, it accesses vast data sets to make real-time decisions, meaning hyper-targeted advertising.
AI-powered programmatic advertising has a particularly positive impact across B2B activity. Through a demand-side platform (DSP), automated buying delivers highly personalised ads at scale and – this is the kicker – it’s based on first-party data.
This Campaign expert report, in partnership with StackAdapt, explores how B2B marketers can target high-impact, personalised ads to the right decision-makers at the right companies at each stage of the buying journey.
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