Programmatic advertising tactics for B2B marketing

24 June

Programmatic advertising tactics for B2B marketing

How using the right technologies revolutionises B2B performance

Programmatic advertising is transforming B2B marketing. Using AI and machine learning, it accesses vast data sets to make real-time decisions, meaning hyper-targeted advertising.

AI-powered programmatic advertising has a particularly positive impact across B2B activity. Through a demand-side platform (DSP), automated buying delivers highly personalised ads at scale and – this is the kicker – it’s based on first-party data.

This Campaign expert report, in partnership with StackAdapt, explores how B2B marketers can target high-impact, personalised ads to the right decision-makers at the right companies at each stage of the buying journey.