Campaign Insight

How to capitalise on digital leadership today for the future of commerce tomorrow

The path for agencies and consultancies to lead their clients through digital transformation

5 programmatic DOOH myths busted

Learn how to unlock the potential of the unskippable, targeted and highly visible advertising that is programmatic DOOH

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Tuesday 29th March, 11am-midday BST

How does DOOH boost ROI?

Digital Media

Nicole Lonsdale Chief Client Officer, Kinetic
Chris Felton Director of Data and Insight, JCDecaux
Sophie Pemberton Chief Strategy Officer, Talon Outdoor
Alistair Hill CEO, On Device Research
Chris Forrester Director of Commercial Outdoor, Global
Suzanne Bidlake commercial editor at Campaign (host)

Connected TV: A myth busting guide

Ad tech Brands Data and insights Media

Read on for research-based insights and tips from brands and broadcasters

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Myth-busters Q&A on-demand: cutting open the CTV opportunity

Ad tech Brands Data and insights Media

Watch this important discussion on connected TV, hosted by Campaign media editor Arvind Hickman - featuring a keynote by Steph McGovern and insights from the general public

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June 17, 2021, 15:00 pm BST

Inspiration Nation: Pinterest UK audience study reveal

Agencies Brands Customer experience eCommerce Media

Watch this session to better understand Pinterest users and find out what your brand has in common

Sydney Stanback Brand research, Pinterest
Tom Birch Managing consultant, Sparkler
Maisie McCabe editor, UK, Campaign

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Tuesday 15 June, 10-11.30am BST

Shopportunities: Pinterest, Portas and reinventing the shopping experience

Agencies Brands Customer experience eCommerce Media

Join Campaign and Pinterest for insights from top retail professionals, to learn about new research and for a how-to workshop.

Milka Kramer Country manager, UK & Ireland, Pinterest
Mary Portas Retail and brand adviser, broadcaster and author
Jen Ronan International ads product marketing lead, Pinterest
Gideon Spanier Editor-in-chief, UK, Campaign

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Now available to view on-demand

Game-changing TV metrics: how can the industry deliver?

Ad tech Brands Data and insights Media

Advertisers want a better understanding of how effective their investments are in television. Ideally, they want cross-industry measurement and common standards in every environment. But is this achievable? And, if so, how?

Gideon Spanier Editor-in-chief, UK, Campaign
Jessica McGrogan general manager, business development, brands, The Trade Desk
Bobi Carley Head of Media and Diversity & Inclusion Lead, ISBA
Sam Taylor Marketing Director, Direct Line Group
Lucy Bristowe Director of insight and research, Sky
Joseph Cox Senior brand and marketing communications strategist, O2

7th April 2021 UTC

Five key learnings on making the most of connected TV

Ad tech Brands Data and insights Media

Campaign and The Trade Desk's ‘Is this the Golden Age of TV?’ panel explores the powerful opportunities of CTV and how marketers can keep pace.

The International Media Consumption Report 2021

Media

YouGov's latest report provides insight into international media consumption and behavioural habits during the pandemic

How to reach customers in the age of the attention economy

Ad tech Brands Data and insights Media

This report, crafted in partnership with Taboola, looks at why mindset and context are key to capturing attention and delivering ROAS.

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Your questions answered: view on-demand now

Building Brands Q&A: Is this the golden age of TV?

Ad tech Brands Data and insights Media

As streaming TV is forging ahead, marketers are looking to connected TV platforms. Join our marketing Q&A to find out how you can maximise the opportunity

Omar Oakes Media & technology editor, Campaign
Phil Duffield VP, UK, The Trade Desk
Stacy Gratz Global media director, Bacardi
Benazir Barlet-Batada Marketing Activation Director , Cadbury UK&I
Clare Peters Deputy head of client, Channel 4
Kate Waters Director of client strategy and planning, ITV

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20th January 2021, 11am-12pm GMT (FREE)

Why attention is the metric missing from your marketing campaigns

Data and insights Media

That’s what all advertising needs: attention. Without attention, you’ve got wallpaper. But today’s consumers face media saturation, with information firing at them all day, from everywhere, via a mixture of algorithms and chaos.

In this webinar, in association with Taboola, we explore how attention has become such a precious commodity and understand how people have changed their time online in 2020.

Stacey Delaney Country Manager UK, Taboola
Jo Arden Chief Strategy Officer , Publicis
Amelia Torode Co-Founder, The Fawnbrake Collective
Marisa Thomas Head of Marketing, Everpress
Suzanne Bidlake commercial editor at Campaign (host)

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24th November 2020, 3pm-4pm GMT (FREE)

How to make advertising work as SVOD continues to grow

Ad tech Brands Data and insights Media

The future is here – and it’s streaming. The pandemic has changed many things: from working and learning practices to infrastructure and cultural shifts. In this webinar, in partnership with Roku, we look at how the landscape has shifted, the make up of the video-on-demand world and the opportunities within.