Why attention is the metric missing from your marketing campaigns
That’s what all advertising needs: attention. Without attention, you’ve got wallpaper. But today’s consumers face media saturation, with information firing at them all day, from everywhere, via a mixture of algorithms and chaos.
In this webinar, in association with Taboola, we explore how attention has become such a precious commodity and understand how people have changed their time online in 2020.
Data and insightsMedia
That’s what all advertising needs: attention. Without attention, you’ve got wallpaper. But today’s consumers face media saturation, with information firing at them all day, from everywhere, via a mixture of algorithms and chaos.
So how can advertisers find their way through this haze? What makes consumers spot you – and then pay attention to you – as they wander around their various digital mazes? And how has this changed through this one extraordinary year?
Join Campaign and three expert speakers in this webinar, in partnership with content discovery specialists Taboola.
In this webinar, you’ll discover:
How attention has become such a precious commodity
The psychology behind capturing consumer attention
Is there one type of attention… or many?
How people spend time online and how this has changed in 2020
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For the last 17 years, Stacey Delaney has been working in the media industry, in predominantly commercial / leadership roles. This has seen her do everything from working in digital, print, events and sponsorships, to running an independent media agency and launching a startup in the US market. She has worked with some of the world’s leading brands and agencies across the UK, EMEA, APAC and US markets.
She is passionate about finding, retaining and growing the right people and sees this as fundamental to growing a successful business. She loves working in dynamic, high growth, scale-up businesses with brilliant people.
Stacey currently leads the Taboola UK business which sees her supporting publishers to generate a sustained revenue stream from native advertising placements and helping advertisers to unlock the value of native and video advertising. During the past year, she has supplied vision and focus for the UK business, increased employee engagement, strengthened its advertiser + publisher client base and adapted the Taboola offering for the needs of the UK market.
Stacey is also a proud mentee for Outvertising, the advertising and marketing industry’s LGBTQ+ advocacy group.