Campaign Insight

Brand aid: how to deliver content at scale

Welcome to a new age of creative outsourcing. Where experts shape a fresh creative ecosystem for brands that brings cost efficiencies, attracts talent, bridges skills gaps and strengthens culture - and is fit for the future of work in 2023 and beyond.

Find out what those changes might mean for you and how to go about making the change you need.

Connected TV: A myth busting guide

Ad tech Brands Data and insights Media

Read on for research-based insights and tips from brands and broadcasters

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Now available to view on-demand

Cookies are baked – will brand building take the biscuit?

Ad tech Data and analytics

Sabrina Francis Strategy Director, the7stars
Leo Malagoni Head of Market Research, Sky Media
Isabelle Baas Managing Partner - Digital, Data & Technology Strategy, Starcom
Gareth Rees Communications Planning Director, m/SIX
Alistair Hill CEO, On Device Research
Suzanne Bidlake commercial editor at Campaign (host)

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Myth-busters Q&A on-demand: cutting open the CTV opportunity

Ad tech Brands Data and insights Media

Watch this important discussion on connected TV, hosted by Campaign media editor Arvind Hickman - featuring a keynote by Steph McGovern and insights from the general public

Watch

Now available to view on-demand

Game-changing TV metrics: how can the industry deliver?

Ad tech Brands Data and insights Media

Advertisers want a better understanding of how effective their investments are in television. Ideally, they want cross-industry measurement and common standards in every environment. But is this achievable? And, if so, how?

Gideon Spanier Editor-in-chief, UK, Campaign
Jessica McGrogan General Manager, Business Development, Brands, The Trade Desk
Bobi Carley Head of media & video, ISBA
Sam Taylor Marketing Director, Direct Line Group
Lucy Bristowe Director of insight and research, Sky
Joseph Cox Senior brand and marketing communications strategist, O2

7th April 2021 UTC

Five key learnings on making the most of connected TV

Ad tech Brands Data and insights Media

Campaign and The Trade Desk's ‘Is this the Golden Age of TV?’ panel explores the powerful opportunities of CTV and how marketers can keep pace.

How to reach customers in the age of the attention economy

Ad tech Brands Data and insights Media

This report, crafted in partnership with Taboola, looks at why mindset and context are key to capturing attention and delivering ROAS.

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Your questions answered: view on-demand now

Building Brands Q&A: Is this the golden age of TV?

Ad tech Brands Data and insights Media

As streaming TV is forging ahead, marketers are looking to connected TV platforms. Join our marketing Q&A to find out how you can maximise the opportunity

Omar Oakes Media & technology editor, Campaign
Phil Duffield VP, UK, The Trade Desk
Stacy Gratz Global media director, Bacardi
Benazir Barlet-Batada Marketing Activation Director , Cadbury UK&I
Clare Peters Deputy head of client, Channel 4
Kate Waters Director of client strategy and planning, ITV

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24th November 2020, 3pm-4pm GMT (FREE)

How to make advertising work as SVOD continues to grow

Ad tech Brands Data and insights Media

The future is here – and it’s streaming. The pandemic has changed many things: from working and learning practices to infrastructure and cultural shifts. In this webinar, in partnership with Roku, we look at how the landscape has shifted, the make up of the video-on-demand world and the opportunities within.

Mike Shaw Director, Europe, Roku
Paul Frampton Calero President, CEO & Advisor, Control v Exposed
Fayola Douglas Senior Reporter, Campaign (host)

The Meteoric Rise of Connected TV

Ad tech Brands Data and insights Media

This report examines the impact of data-driven video in a world that, increasingly, demands personalisation to make messages meaningful – and explores the future of television advertising as consumers shift their viewing habits to connected TV platforms.

Ad tech

Brand aid: how to deliver content at scale

Connected TV: A myth busting guide

Cookies are baked – will brand building take the biscuit?

Myth-busters Q&A on-demand: cutting open the CTV opportunity

Game-changing TV metrics: how can the industry deliver?

Five key learnings on making the most of connected TV

How to reach customers in the age of the attention economy

Building Brands Q&A: Is this the golden age of TV?

How to make advertising work as SVOD continues to grow

The Meteoric Rise of Connected TV

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