Building Brands Q&A: Is this the golden age of TV?
As streaming TV is forging ahead, marketers are looking to connected TV platforms. Join our marketing Q&A to find out how you can maximise the opportunity
Ad tech BrandsData and insightsMedia
Everything is shifting. But everyone is winning. Viewers have more control and choice over their TV consumption than ever before. While marketers can reach new and previously untapped audiences, at unprecedented scale and efficiency. Yes, the future of television is now – and marketers are paying attention.
As connected TV becomes more sophisticated, it is a major growth channel for marketers to engage audiences that are no longer watching linear broadcast TV. So, marketers can target using richer data and insights – and prove the return on investment.
An exciting time – but it’s key that marketers keep pace and follow the data to maximise their investment in connected TV.
That’s why Campaign and The Trade Desk are bringing you an interactive industry Q&A. Submit your all-important questions when you sign up and we'll put them to a panel of marketing and broadcasting experts to answer.
We’re exploring:
- Changing viewing trends and how this affects brands
- The rise of audience targeting/ programmatic in connected TV
- The unique opportunities that connected TV presents – and how it fits into your strategy
- Ways to maximise reach and monetisation
- How to use connected TV to build on linear investments
- Preparing for the future
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As Vice President of The Trade Desk UK, Phil is responsible for leading the business and operations in the United Kingdom. Before joining The Trade Desk, Phil worked at Adobe as managing director for its advertising cloud in EMEA. Phil has previously worked at Samba TV and Uncommon in San Francisco, having also worked as Head of Advertising with AOL. He has more than 14 years of experience within the ad tech arena and has in depth knowledge of programmatic platforms. Leading a number of multi-unit regions, Phil has worked in the UK, US and in Sydney. He has also built a start-up business, driving increased revenues and market share.
Stacy Gratz is Global Media Director at Bacardi Ltd where she leads global media initiatives across the Bacardi portfolio of brands (Grey Goose, Bombay Sapphire, Dewar’s, Martini and Bacardi). Prior to this role Stacy was Global Client Lead at Starcom working on a variety of clients including Mars Wrigley and Visa Europe. Stacy moved to London in 2012 with American Express as VP, Digital Partnerships and Development. In that role she led marketing initiatives for some of Amex’s most exciting digital partnerships. Stacy was also a Marketing Director at American Express in NYC where she was responsible for leading digital activations for the company’s US brand campaigns and sponsorships. Stacy began her career at WIRED Magazine in New York City and graduated from New York University. When she’s not working, Stacy enjoys spending time with her family and is on a mission to read 52 books this year!
With 17 years marketing experience and part of the Mondelez UK Leadership team, Benazir is Marketing Director for Confectionary, responsible for some of the country’s best known brands, Cadbury, Green & Black’s and Maynard’s Bassets.
Under her leadership, Cadbury has become the nation’s favourite, biggest and fastest growing chocolate in the UK. She was the UK lead for the hugely successful brand reset and re-positioning of Cadbury in 2017 moving it from “joy” to “generosity” resulting in a multi award-winning communications campaign and double digit growth brand growth. She has been responsible for some of the brands’ biggest innovations, started the charity partnership with Age UK and driven in store activations with Cadbury FC. She is the sponsor for Mondelez’s Race Relations Network employee affinity group.
Clare Peters, Deputy Head of Client at Channel 4 leads the client sales strategy and manages it’s dedicated client sales teams within its award-winning Ad Sales division, 4Sales.
Previously Clare was Chief Business Strategist at Manning Gottlieb OMD, working with clients to find new and innovative ways to solve business challenges, boost effectiveness and increase profitability. She has spent 15 years with the media agency where she also held the position of Head of Planning for six years.
Kate joined ITV in 2019 the newly created role of Director of Client Strategy and Planning, with a remit to help ITV Commercial build broader and deeper relationships with advertisers. A creative strategist by background, most recently she was co-founder and CSO of Now Advertising. A highly respected and well known strategic leader with twenty years’ experience Kate has worked across sectors as diverse as automotive, retail, government and public sector, FMCG and financial services, and with clients including BT, Ocado, Public Health England and Moneysupermarket.com