How to make advertising work as SVOD continues to grow

The future is here – and it’s streaming. The pandemic has changed many things: from working and learning practices to infrastructure and cultural shifts. In this webinar, in partnership with Roku, we look at how the landscape has shifted, the make up of the video-on-demand world and the opportunities within.

24th November 2020, 3pm-4pm GMT (FREE)

Ad tech Brands Data and insights Media

When it comes to TV, viewers’ habits have accelerated towards streaming; the majority of viewers expect video on-demand. This is profound for TV advertising.

In this webinar, in partnership with Roku, we look at how the landscape has shifted, the make up of the video-on-demand world and the opportunities within.

Understanding these elements are essential for high-performing creative and strategy – and for driving effective, efficient campaigns in this new era. With a senior Campaign reporter talking to Roku in an hour-long session, we discover…

how the pandemic has changed viewing habits
a strategic and creative playbook
the secrets of successful campaigns
the challenges… and the opportunities

… and how Roku, which dominates in the US, is finding traction over here.

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Speakers

Mike Shaw Director, Europe Roku

Paul Frampton Calero President, CEO & Advisor Control v Exposed

Fayola Douglas Senior Reporter Campaign (host)

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How to make advertising work as SVOD continues to grow

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