Campaign Insight

The Meteoric Rise of Connected TV

Based on the insights and data from every campaign that ran with Innovid between 1 January and 31 December 2018, this report will help you to compare the performance of standard pre-roll video to that of interactive video across devices and channels, as well as offer benchmarks and overall performance for key video KPIs. It also examines the impact of data-driven video in a world that, increasingly, demands personalisation to make messages meaningful – and explores the future of television advertising as consumers shift their viewing habits to connected TV platforms. 

Download the report, in partnership with Innovid, to learn more.

Campaign News

New Commercial Arts opens Glasgow office with focus on customer experience

Move spurred by relationship with The Glasgow School of Art.

Posted on 29 July 2021 | 10:20 am

All media set for double-digit growth in record-breaking year for UK ad market

AA/Warc Expenditure Report paints a highly positive picture of the future for UK ad sector.

Posted on 28 July 2021 | 7:52 pm

How Tulipán turned the Olympics no-sex policy into a brand campaign

The sexual care brand capitalized on the policy by offering Olympic athletes a self-pleasure kit.

Posted on 28 July 2021 | 3:42 pm

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You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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