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The Meteoric Rise of Connected TV

Based on the insights and data from every campaign that ran with Innovid between 1 January and 31 December 2018, this report will help you to compare the performance of standard pre-roll video to that of interactive video across devices and channels, as well as offer benchmarks and overall performance for key video KPIs. It also examines the impact of data-driven video in a world that, increasingly, demands personalisation to make messages meaningful – and explores the future of television advertising as consumers shift their viewing habits to connected TV platforms.

Download the report, in partnership with Innovid, to learn more.

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Campaign News

WPP to pull out of LiveRamp following Publicis takeover move

Cindy Rose confirms agency group will no longer use data collaboration platform.

Posted on 22 June 2026 | 6:30 pm

Arthur Sadoun: Fewer Cannes entries mean better work

Publicis Groupe CEO spoke at Campaign House on the first day of Cannes Lions 2026.

Posted on 22 June 2026 | 5:00 pm

WPP’s Cindy Rose: ‘The time-and-materials model is dead’

CEO speaks at Campaign House in Cannes about the shift in how clients pay, trust, and ignoring "the noise" from competitors.

Posted on 22 June 2026 | 4:30 pm

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The Meteoric Rise of Connected TV

Topics

Campaign News

WPP to pull out of LiveRamp following Publicis takeover move

Arthur Sadoun: Fewer Cannes entries mean better work

WPP’s Cindy Rose: ‘The time-and-materials model is dead’

Confirm cancellation