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The Meteoric Rise of Connected TV

Based on the insights and data from every campaign that ran with Innovid between 1 January and 31 December 2018, this report will help you to compare the performance of standard pre-roll video to that of interactive video across devices and channels, as well as offer benchmarks and overall performance for key video KPIs. It also examines the impact of data-driven video in a world that, increasingly, demands personalisation to make messages meaningful – and explores the future of television advertising as consumers shift their viewing habits to connected TV platforms.

Download the report, in partnership with Innovid, to learn more.

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Agency Finance Agency Management Analytics B2B Big data Consumer behaviour Content marketing Creativity Crisis comms Digital trends Email marketing Feedback & Reviews Human resources Management Systems Mobile Personalisation Planning Programmatic Project Management Public relations Resource Management Retail Search Social media Storytelling The internet of things UGC Viewability

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The Meteoric Rise of Connected TV

Topics

Campaign News

Pitch stress 'could drive three in four adland workers out of the industry'

British Airways ad trolls Norway ahead of World Cup clash with England

Coolr wins Allwyn's UK influencer account

Confirm cancellation