Based on the insights and data from every campaign that ran with Innovid between 1 January and 31 December 2018, this report will help you to compare the performance of standard pre-roll video to that of interactive video across devices and channels, as well as offer benchmarks and overall performance for key video KPIs. It also examines the impact of data-driven video in a world that, increasingly, demands personalisation to make messages meaningful – and explores the future of television advertising as consumers shift their viewing habits to connected TV platforms. 

Download the report, in partnership with Innovid, to learn more.