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The Meteoric Rise of Connected TV

Based on the insights and data from every campaign that ran with Innovid between 1 January and 31 December 2018, this report will help you to compare the performance of standard pre-roll video to that of interactive video across devices and channels, as well as offer benchmarks and overall performance for key video KPIs. It also examines the impact of data-driven video in a world that, increasingly, demands personalisation to make messages meaningful – and explores the future of television advertising as consumers shift their viewing habits to connected TV platforms.

Download the report, in partnership with Innovid, to learn more.

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Campaign News

WPP hits back at Foster lawsuit as 'naked attempt' to seek 'exorbitant payout'

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Posted on 21 August 2026 | 3:30 pm

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Posted on 21 August 2026 | 2:00 pm

Audi cars sneak into Silverstone in playful campaign

The work was created by BBH London.

Posted on 21 August 2026 | 12:47 pm

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The Meteoric Rise of Connected TV

Topics

Campaign News

WPP hits back at Foster lawsuit as 'naked attempt' to seek 'exorbitant payout'

Formula E's Ellie Norman: creator marketing 'starts from a position of trust'

Audi cars sneak into Silverstone in playful campaign

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