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The Meteoric Rise of Connected TV

Based on the insights and data from every campaign that ran with Innovid between 1 January and 31 December 2018, this report will help you to compare the performance of standard pre-roll video to that of interactive video across devices and channels, as well as offer benchmarks and overall performance for key video KPIs. It also examines the impact of data-driven video in a world that, increasingly, demands personalisation to make messages meaningful – and explores the future of television advertising as consumers shift their viewing habits to connected TV platforms.

Download the report, in partnership with Innovid, to learn more.

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Campaign News

Agencies on the Agenda: Havas London, MullenLowe and WPP

Campaign showcases the three agencies on its radar from the past week.

Posted on 21 February 2025 | 4:00 pm

1664 Blanc transforms bottles into fashion items for London Fashion Week campaign

The out-of-home ads were made by Fold7.

Posted on 21 February 2025 | 12:40 pm

Hot Pickle restructures leadership team and unveils rebrand

The repositioning follows the experiential agency’s 15th birthday.

Posted on 21 February 2025 | 12:01 pm

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The Meteoric Rise of Connected TV

Topics

Campaign News

Agencies on the Agenda: Havas London, MullenLowe and WPP

1664 Blanc transforms bottles into fashion items for London Fashion Week campaign

Hot Pickle restructures leadership team and unveils rebrand

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