The Meteoric Rise of Connected TV

Based on the insights and data from every campaign that ran with Innovid between 1 January and 31 December 2018, this report will help you to compare the performance of standard pre-roll video to that of interactive video across devices and channels, as well as offer benchmarks and overall performance for key video KPIs. It also examines the impact of data-driven video in a world that, increasingly, demands personalisation to make messages meaningful – and explores the future of television advertising as consumers shift their viewing habits to connected TV platforms. 

Download the report, in partnership with Innovid, to learn more.

Campaign News

L’Oréal UK and Ireland switches £220m media account to new agency

Incumbent EssenceMediacom X, Manning Gottlieb OMD and Publicis Media pitched for the account.

Posted on 30 May 2024 | 4:45 pm

Campaign’s 13 most read articles: May 2024

In case you missed them, here are Campaign UK's most popular articles from the past month.

Posted on 30 May 2024 | 4:00 pm

Pitch Update: Vinted, Tourism Ireland, Britvic, Greater Anglia, Parkdean Resorts and more

Campaign rounds up the latest pitches, reviews and account wins.

Posted on 30 May 2024 | 2:27 pm

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