Campaign Insight

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Resource Management

  
        April 23, 2019, 9:31 am UTC
              
    What is the future of the agency model?
  
    The traditional agency model is built around a solid structure, and designed for long-term client partnerships.
But does continuous disruption, and increased client demands, mean that agencies must change? Is the
agency of the future more nimble, and offer a more diverse range of services?
  
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    Does your agency relationship 'spark joy'?
  
            AgenciesBrandsCreativity and storytellingDE&I Strategy TalentTrends
        
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                      Direct Line and eBay chief marketers on the need for transparent agency relationships…

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        Now available to view on-demand 
                          
    In-housing: the fast track to brilliance—or blandness?
  
            AgenciesStrategy TalentTrends
        
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                                            Increasingly brands are looking to seize control of their marketing, media and creative. But what are the payoffs - and the pitfalls - of in-housing?

James Sanderson
    Managing director, Wunderman Inside
    
Nicola Kemp
    Trends Editor, Campaign
    
Liana Tallarico
    Director, Communications and Brand, Hightail
    
Oliver Egan
    Chief strategy officer, Pulse Creative, News UK
    
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