Does your agency relationship 'spark joy'?

Marie Kondo and her decluttering philosophy have taken the world by storm – and large companies may well benefit from tidying up in the department of partnerships and relationships. The relationship between marketing agencies and clients has come under increased scrutiny, and calls for greater transparency and authenticity are set to continue. On top of that, the impact of economic and political volatility will change the way businesses operate. Is a new kind of agency model going to repair damaged agency-client trust? 

Download this expert report, in partnership with Tag to find out, and learn how to 'tidy up' your own strategic relationships.

Campaign News

Robin Azis, former boss of ‘agency of decade’ HHCL, dies at 65

He rose from account manager to CEO at hotshop that made its name with Tango ads.

Posted on 2 June 2026 | 4:56 pm

Innocent Drinks marketing director Kirsty Hunter departs

She will be succeeded by Sam Grant.

Posted on 2 June 2026 | 2:15 pm

Irn-Bru celebrates Scotland fans with 'football anthem' featuring Susan Boyle

Lucky Generals created the campaign.

Posted on 2 June 2026 | 2:01 pm

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