Does your agency relationship 'spark joy'?

Marie Kondo and her decluttering philosophy have taken the world by storm – and large companies may well benefit from tidying up in the department of partnerships and relationships. The relationship between marketing agencies and clients has come under increased scrutiny, and calls for greater transparency and authenticity are set to continue. On top of that, the impact of economic and political volatility will change the way businesses operate. Is a new kind of agency model going to repair damaged agency-client trust? 

Download this expert report, in partnership with Tag to find out, and learn how to 'tidy up' your own strategic relationships.

Campaign News

TikTok tells agencies and brands to rip up 'best storytelling practices'

TikTok's What’s Next Report 2024 says users enjoy a non-traditional arc in videos.

Posted on 6 December 2023 | 3:24 pm

YouTube and TikTok lead marketers’ plans for 2024

Migration to digital channels – except X and Snapchat – to continue, Warc finds.

Posted on 6 December 2023 | 1:38 pm

AI helps watchdog sniff out greenwashing in search ads

Proactive strategy forces three airline brands to drop green claims.

Posted on 6 December 2023 | 12:27 pm

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