Campaign Insight

Does your agency relationship 'spark joy'?

Marie Kondo and her decluttering philosophy have taken the world by storm – and large companies may well benefit from tidying up in the department of partnerships and relationships. The relationship between marketing agencies and clients has come under increased scrutiny, and calls for greater transparency and authenticity are set to continue. On top of that, the impact of economic and political volatility will change the way businesses operate. Is a new kind of agency model going to repair damaged agency-client trust? 

Download this expert report, in partnership with Tag to find out, and learn how to 'tidy up' your own strategic relationships.

Campaign News

TikTok urges brands to ‘stop making ads and start making TikToks’ with suite of new creative tools

New features include TikTok Creator Marketplace, a Branded Content Toggle and Reach & Frequency buying option.

Posted on 28 September 2021 | 3:58 pm

Tim Pearson departs as Sky Media boss in shock move

He only joined Sky from Omnicom in March.

Posted on 28 September 2021 | 1:49 pm

Bayer consolidates global $800m media account into MediaCom

WPP agency picks up key markets from rivals PHD and Dentsu.

Posted on 28 September 2021 | 1:16 pm

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