Does your agency relationship 'spark joy'?

Marie Kondo and her decluttering philosophy have taken the world by storm – and large companies may well benefit from tidying up in the department of partnerships and relationships. The relationship between marketing agencies and clients has come under increased scrutiny, and calls for greater transparency and authenticity are set to continue. On top of that, the impact of economic and political volatility will change the way businesses operate. Is a new kind of agency model going to repair damaged agency-client trust? 

Download this expert report, in partnership with Tag to find out, and learn how to 'tidy up' your own strategic relationships.

Campaign News

Netflix picks winner of EMEA media review

Netflix selects network following pitches from Dentsu, Omnicom and WPP.

Posted on 22 April 2026 | 3:30 pm

WPP integrates Google Earth AI into WPP Open

Integration follows $400m Google Cloud partnership announced in October.

Posted on 22 April 2026 | 1:55 pm

‘If the world only remembers our World Cup sponsorship, we've failed’: Lenovo’s Fifa play

Jeff Shafer, Lenovo's global exec, on why the tech major doesn't treat FIFA as a media buy. Yes, it’s invested in the most valuable brand real estate on Earth but being just another logo on the pitch would miss the point.

Posted on 22 April 2026 | 12:13 pm

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