Does your agency relationship 'spark joy'?

Marie Kondo and her decluttering philosophy have taken the world by storm – and large companies may well benefit from tidying up in the department of partnerships and relationships. The relationship between marketing agencies and clients has come under increased scrutiny, and calls for greater transparency and authenticity are set to continue. On top of that, the impact of economic and political volatility will change the way businesses operate. Is a new kind of agency model going to repair damaged agency-client trust? 

Download this expert report, in partnership with Tag to find out, and learn how to 'tidy up' your own strategic relationships.

Campaign News

UK new-business rankings: 23 December 2024

Storck UK media account win pushes Havas Media Group up two places in media table.

Posted on 20 December 2024 | 4:00 pm

Volvo picks Initiative for global media account

Account was worth £353m in 2023.

Posted on 20 December 2024 | 3:28 pm

Haven Holidays enlists real family for ad focused on power of memories

The campaign was created by Platform London.

Posted on 20 December 2024 | 3:23 pm

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