Does your agency relationship 'spark joy'?

Marie Kondo and her decluttering philosophy have taken the world by storm – and large companies may well benefit from tidying up in the department of partnerships and relationships. The relationship between marketing agencies and clients has come under increased scrutiny, and calls for greater transparency and authenticity are set to continue. On top of that, the impact of economic and political volatility will change the way businesses operate. Is a new kind of agency model going to repair damaged agency-client trust? 

Download this expert report, in partnership with Tag to find out, and learn how to 'tidy up' your own strategic relationships.

Campaign News

Cheil UK's Rikke Wichmann-Bruun lands new role

She was previously chief executive of MRM UK.

Posted on 12 May 2026 | 4:59 pm

World Cup 2026 round-up: Adidas, Coca-Cola, Samsung and more

Tournament kicks off on 11 June.

Posted on 12 May 2026 | 2:00 pm

TikTok to launch paid, ad-free tier in UK

TikTok becomes the latest social media platform to allow users to opt-out of targeted advertising for a fee, though creators will still have access to this audience via sponsored content.

Posted on 12 May 2026 | 12:00 pm

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