Brands’ data and analytics must work together to give consumers the experience they want and expect
You have data everywhere. We all do. It’s a complex, fraught challenge bringing together data into a usable, singular view that’s compliant and optimised. And with the pandemic crisis among us, it's become possibly one of most valuable elements of modern business today.
In this webinar, in association with Hive Marketing Cloud, we reveal customer data best practices and help you understand how to start unpicking your data.
The future is here – and it’s streaming. The pandemic has changed many things: from working and learning practices to infrastructure and cultural shifts. In this webinar, in partnership with Roku, we look at how the landscape has shifted, the make up of the video-on-demand world and the opportunities within.
There’s a new urgency around customer engagement, and understanding how a brand’s audience interacts with it, either on- or offline, is the pinnacle of ROI.
Relying on outdated assertions can lead to inefficient and ineffective work – discover the three most common insights advertisers trust and why they need a rethink…
This report examines the impact of data-driven video in a world that, increasingly, demands personalisation to make messages meaningful – and explores the future of television advertising as consumers shift their viewing habits to connected TV platforms.
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