Campaign Insight

How to deliver a truly customer-centric and omnichannel experience

It has never been so important for brands to provide customers with the experience that they want, regardless of the channel they choose to engage through. The global impact of events in 2020 has ramped up the level of competition that many brands now face to engage, win and retain customers. 

Many consumers are under more financial pressure than they have ever experienced, leading to less disposable spend. Lockdown-enforced migration to digital channels has exacerbated the shift to online, and many businesses now face a reality where three-year digital transformation programmes need to be completed in months. And this is just to remain relevant.

To survive and prosper in this new environment, businesses not only need to ensure that their channels and underlying martech is integrated, but to make certain that the data and analytics underlying these vital functions are working together. 

Download this report, produced by our friends at Merkle, and learn how you can better integrate your vital functions to help deliver a united experience which gives consumers the experience they want and expect.

Campaign News

TikTok urges brands to ‘stop making ads and start making TikToks’ with suite of new creative tools

New features include TikTok Creator Marketplace, a Branded Content Toggle and Reach & Frequency buying option.

Posted on 28 September 2021 | 3:58 pm

Tim Pearson departs as Sky Media boss in shock move

He only joined Sky from Omnicom in March.

Posted on 28 September 2021 | 1:49 pm

Bayer consolidates global $800m media account into MediaCom

WPP agency picks up key markets from rivals PHD and Dentsu.

Posted on 28 September 2021 | 1:16 pm

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