Campaign Insight

How to deliver a truly customer-centric and omnichannel experience

It has never been so important for brands to provide customers with the experience that they want, regardless of the channel they choose to engage through. The global impact of events in 2020 has ramped up the level of competition that many brands now face to engage, win and retain customers. 

Many consumers are under more financial pressure than they have ever experienced, leading to less disposable spend. Lockdown-enforced migration to digital channels has exacerbated the shift to online, and many businesses now face a reality where three-year digital transformation programmes need to be completed in months. And this is just to remain relevant.

To survive and prosper in this new environment, businesses not only need to ensure that their channels and underlying martech is integrated, but to make certain that the data and analytics underlying these vital functions are working together. 

Download this report, produced by our friends at Merkle, and learn how you can better integrate your vital functions to help deliver a united experience which gives consumers the experience they want and expect.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

ITV 'to top six figures' for ads in Harry and Meghan interview

The 'tell-all' interview with Oprah Winfrey is being sold as a 'special buy'.

Posted on 5 March 2021 | 3:58 pm

Moneysupermarket hires New Commercial Arts

NCA beat Lucky Generals to business.

Posted on 5 March 2021 | 1:14 pm

Amazon Prime marks 'Coming 2 America' release with landmark takeover

London’s The National Gallery decorated with fictional Zamunda flag.

Posted on 5 March 2021 | 11:25 am

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