The danger of trusting advertising truisms

Are you relying on gut instinct when deciding which audiences to target? Do you have a sneaking suspicion your company’s not reaching or converting high-value market segments? 

That could be because you’re relying on outdated advertising truisms — things we think are obviously true, and so do not examine — to guide your marketing efforts.

Find out how the latest data driven insights are moving advertising beyond truisms and giving the companies that adopt it a competitive edge. 

Discover some of the surprising things many advertisers don’t know about female sports fans, young-male gamers, luxury-brand buyers and other customer segments.  

Download this expert report, in partnership with Comscore.

Campaign News

Channel 4 ad takes Super Bowl literally

The spot was made by 4Creative.

Posted on 7 February 2025 | 3:47 pm

Exclusive: OMD releases a fresh new positioning to let the industry know: ‘We create what’s next’

The global media agency network revealed the brand refresh to over 14,000 employees during a global town hall earlier this week.

Posted on 7 February 2025 | 3:33 pm

Oreo partners A Minecraft Movie to launch ‘recrafted’ cookies

Campaign created by Saatchi & Saatchi Düsseldorf.

Posted on 7 February 2025 | 12:18 pm

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