The danger of trusting advertising truisms

Are you relying on gut instinct when deciding which audiences to target? Do you have a sneaking suspicion your company’s not reaching or converting high-value market segments? 

That could be because you’re relying on outdated advertising truisms — things we think are obviously true, and so do not examine — to guide your marketing efforts.

Find out how the latest data driven insights are moving advertising beyond truisms and giving the companies that adopt it a competitive edge. 

Discover some of the surprising things many advertisers don’t know about female sports fans, young-male gamers, luxury-brand buyers and other customer segments.  

Download this expert report, in partnership with Comscore.

Campaign News

Ricky Gervais-backed Dutch Barn Vodka hires CMO for brand relaunch

Brand eyes ad push later this year.

Posted on 12 April 2024 | 12:51 pm

Franki Goodwin and Felix Richter among UK figures on Cannes Lions Awarding Jury

There are 16 UK experts on the jury this year.

Posted on 12 April 2024 | 12:01 pm

Lucozade unites Sport and Energy brands in first masterbrand platform

The campaign was created by Adam & Eve/DDB.

Posted on 12 April 2024 | 11:10 am

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