Campaign Insight

The danger of trusting advertising truisms

Are you relying on gut instinct when deciding which audiences to target? Do you have a sneaking suspicion your company’s not reaching or converting high-value market segments? 

That could be because you’re relying on outdated advertising truisms — things we think are obviously true, and so do not examine — to guide your marketing efforts.

Find out how the latest data driven insights are moving advertising beyond truisms and giving the companies that adopt it a competitive edge. 

Discover some of the surprising things many advertisers don’t know about female sports fans, young-male gamers, luxury-brand buyers and other customer segments.  

Download this expert report, in partnership with Comscore.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Government makes call for personal responsibility in powerful Covid ad

Campaign asks public to look Covid patients and frontline workers 'in the eyes and tell them you are doing all you can to stop the spread of Covid-19'.

Posted on 22 January 2021 | 4:45 pm

Government pulls ad that states joggers are 'highly likely to have Covid-19'

Cabinet Office has told the ASA the disputed claim will not be repeated.

Posted on 22 January 2021 | 3:23 pm

Wavemaker on alert as Purplebricks reviews media

Agency has held account since 2018.

Posted on 22 January 2021 | 2:16 pm

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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