Campaign Insight

The danger of trusting advertising truisms

Are you relying on gut instinct when deciding which audiences to target? Do you have a sneaking suspicion your company’s not reaching or converting high-value market segments? 

That could be because you’re relying on outdated advertising truisms — things we think are obviously true, and so do not examine — to guide your marketing efforts.

Find out how the latest data driven insights are moving advertising beyond truisms and giving the companies that adopt it a competitive edge. 

Discover some of the surprising things many advertisers don’t know about female sports fans, young-male gamers, luxury-brand buyers and other customer segments.  

Download this expert report, in partnership with Comscore.

Campaign News

Women’s Six Nations secures first title sponsor

TikTok signs four-year deals with women’s and men’s rugby competitions.

Posted on 27 January 2022 | 3:33 pm

All In reveals action points on women, Asian talent and ageism

The Advertising Association's diversity initiative expands to three new action areas.

Posted on 27 January 2022 | 12:40 pm

Greenpeace creates a portal to the Antarctic

The live broadcast will feature penguin colonies.

Posted on 27 January 2022 | 11:36 am

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