In-housing: the fast track to brilliance—or blandness?
Increasingly brands are looking to seize control of their marketing, media and creative. But what are the payoffs - and the pitfalls - of in-housing?
AgenciesStrategy TalentTrends
With concerns over control and transparency, and advances in technology, major brands including Uber, Unilever and Barclaycard are taking control of their own marketing, media and creative. So, what are the payoffs – and the pitfalls – of in-housing? Do you end up with bland or worse still offensive creative? How can agencies add value in an increasingly protective environment?
In this interactive webinar, brought to you in partnership with OpenText Hightail our expert speakers will answer your most pressing questions and explore key issues including:
Why are brands bringing marketing services on-site and in-house?
Where have brands benefitted or fallen short after in-housing?
How can agencies add value in an increasingly protective environment?
Where do brands still need help from agencies?
Is in-housing the best and only way to streamline processes?
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James Sanderson is the Managing Director of Wunderman Inside, a global on-site agency model, which launched in March 2018.
Based out of Wunderman’s London office, James brings two decades’ worth of digital on-site and off-site agency experience to the organisation. James helped to establish one of the first digital agencies in the UK, DNA (now SapientRazorfish) and was MD of Glue London, helping the startup become one of the most awarded creative digital agencies in the world.
James joined Digitas as UK President and, after a spell in consulting, joined on-site agency specialists OLIVER, becoming COO in 2017 and working with many client-located teams
including Unilever’s roll out of U-Studio, their global onsite agency solution.
James joined WPP’s Wunderman in 2018 and is responsible for establishing a growing new practice within the agency - one that places Wunderman teams permanently onsite to work
alongside clients in their day-to-day business activities.
Liana Tallarico leads marketing for OpenText Hightail, a cloud-based collaboration and file sharing software designed for creative content reviews and approvals. Before joining the Hightail team over 3 years ago, Liana started her career working for a number of advertising agencies prior to going client-side.
With a background in research and PR, Oli joined the newly opened Clemmow Hornby Inge in 2002 where he found his calling as a planner. Since then, he’s grown with the agency, working across advertising, digital and integrated assignments and being made a partner in 2009. In 2010, he upped sticks for newly-opened New York agency which he helped grow from 5 to 75 people, leading strategy on accounts including The Wall Street Journal, HP and Best Buy. During his time at The&Partnership, Oli has had a hand in multi-award-winning work for Tango, launching Toyota’s first millennial-targeted car (the Aygo), taking a stand on behalf of public broadcasting (and a swipe at reality TV) with PBS and helping Samsung become the world’s leading TV manufacturer and the planet’s 9th most valuable brand. He has also helped to define T&P’s embedded agency models first with WSJ and Telus in North America and more recently back in London (where he returned in 2016 once hid kids started to develop American accents) with Pulse at News UK. Away from work, Oli is a devoted husband and father of 2 boys, a sometime triathlete, trail-runner, open-water-swimmer and a long-suffering fan of Queens Park Rangers.