Five key learnings on making the most of connected TV
Campaign and The Trade Desk's ‘Is this the Golden Age of TV?’ panel explores the powerful opportunities of CTV and how marketers can keep pace.
Connected television (CTV) gives consumers increasing access to their favourite content on various platforms and devices - and marketers a cache of exciting new opportunities at their fingertips that were previously unavailable via linear broadcast advertising alone.
But it also poses fresh challenges: keeping pace with a rapidly changing media landscape, accelerated by a global pandemic, while ensuring cost efficiency, client satisfaction and strong ROI.
Campaign brought together a panel of experts to explore the future of CTV, in collaboration with The Trade Desk. Here’s a round-up of the key points from the event, which you can watch in full here.
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