Ad tech Data and analytics
Third-party cookies are nearly all over and there’s much speculation about what’s going to take their place. It’s unlikely to be one panacea, one silver bullet, one magic tool that fills the gap. Marketing is facing a variety of alternatives.
What may well emerge is a renewed focus on brand building as attribution and privacy challenges drive a shift away from targeting. Is this really likely to happen? Will brand building triumph? Or is targeting still an option… if you know how?
Join Campaign commercial editor Suzanne Bidlake and senior brand and agency speakers, for an interactive discussion, in partnership with On Device Research. Hear the alternatives available to marketers in the post-cookie world and share your views on the significance of brand building during this moment of change.
Loading feed
Speakers
Confirm cancellation
Something went wrong.
An error occurred trying to play the stream. Please reload the page and try again.
Close
Sabrina is Strategy Director at The7stars where she leads strategic storytelling across a wide spectrum of clients, from scale-ups to category leaders. With a breadth of experience in integrated media and creative planning, her mission is to foster creativity throughout the agency to solve client problems and drive consumer behaviour change.
Leo is Head of Market Research at Sky Media where he leads the brand evaluation programme. His team’s core responsibility is the provision and execution of advertising effectiveness measurement for Sky’s advertisers and media agencies.
Gareth is Communications Planning Director at m/SIX where he leads media strategy development for TalkTalk as part of the integrated and embedded agency team from The&Partnership and m/SIX. Alongside budget setting and communications planning, Gareth plays a lead role in helping define and deliver marketing effectiveness programmes for TalkTalk.
Previously a Senior Mobile Analyst at comScore and one of the first employees of M:Metrics (prior to its $50m sale to comScore). Alistair has held a variety of roles including business development, client services and product management before becoming CEO of On Device Research in 2009.