Cookies are baked – will brand building take the biscuit?

Cookies are baked – will brand building take the biscuit?

Digital trends Personalisation

Third-party cookies are nearly all over and there’s much speculation about what’s going to take their place. It’s unlikely to be one panacea, one silver bullet, one magic tool that fills the gap. Marketing is facing a variety of alternatives.

What may well emerge is a renewed focus on brand building as attribution and privacy challenges drive a shift away from targeting. Is this really likely to happen? Will brand building triumph? Or is targeting still an option… if you know how?

Join Campaign commercial editor Suzanne Bidlake and senior brand and agency speakers, for an interactive discussion, in partnership with On Device Research. Hear the alternatives available to marketers in the post-cookie world and share your views on the significance of brand building during this moment of change.

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