The International Media Consumption Report 2021

Throughout the past year, not only have businesses across the world been hit with the most testing and challenging period in recent memory, but we've seen consumers faced with little social options outside of lockdown. 

This research provides an invaluable insight into the impact of COVID-19 in Great Britain, the US, and 15 other global markets, and the behavioural change and media consumption habits of consumers. 

Will the podcast boom continue? How will social media's influence evolve? What's next for 'traditional' media? All these questions and more are tackled within one of the most comprehensive and relevant studies of recent times.

Campaign News

Pitch stress 'could drive three in four adland workers out of the industry'

Finding part of the Great Pitch Poll 2026.

Posted on 13 July 2026 | 6:00 am

British Airways ad trolls Norway ahead of World Cup clash with England

The social ad was created by Uncommon Creative Studio.

Posted on 10 July 2026 | 2:02 pm

Coolr wins Allwyn's UK influencer account

The appointment follows competitive pitch.

Posted on 10 July 2026 | 11:32 am

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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