The International Media Consumption Report 2021

Throughout the past year, not only have businesses across the world been hit with the most testing and challenging period in recent memory, but we've seen consumers faced with little social options outside of lockdown. 

This research provides an invaluable insight into the impact of COVID-19 in Great Britain, the US, and 15 other global markets, and the behavioural change and media consumption habits of consumers. 

Will the podcast boom continue? How will social media's influence evolve? What's next for 'traditional' media? All these questions and more are tackled within one of the most comprehensive and relevant studies of recent times.

Campaign News

Robin Azis, former boss of ‘agency of decade’ HHCL, dies at 65

He rose from account manager to CEO at hotshop that made its name with Tango ads.

Posted on 2 June 2026 | 4:56 pm

Innocent Drinks marketing director Kirsty Hunter departs

She will be succeeded by Sam Grant.

Posted on 2 June 2026 | 2:15 pm

Irn-Bru celebrates Scotland fans with 'football anthem' featuring Susan Boyle

Lucky Generals created the campaign.

Posted on 2 June 2026 | 2:01 pm

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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