The International Media Consumption Report 2021

Throughout the past year, not only have businesses across the world been hit with the most testing and challenging period in recent memory, but we've seen consumers faced with little social options outside of lockdown. 

This research provides an invaluable insight into the impact of COVID-19 in Great Britain, the US, and 15 other global markets, and the behavioural change and media consumption habits of consumers. 

Will the podcast boom continue? How will social media's influence evolve? What's next for 'traditional' media? All these questions and more are tackled within one of the most comprehensive and relevant studies of recent times.

Campaign News

WPP hits back at Foster lawsuit as 'naked attempt' to seek 'exorbitant payout'

Holding company made the claims in an application to “seal” Richard Foster's recently amended claims against it.

Posted on 21 August 2026 | 3:30 pm

Formula E's Ellie Norman: creator marketing 'starts from a position of trust'

The CMO shares how creators, alongside a new partnership with Disney+, are helping the sport reach new viewers.

Posted on 21 August 2026 | 2:00 pm

Audi cars sneak into Silverstone in playful campaign

The work was created by BBH London.

Posted on 21 August 2026 | 12:47 pm

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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