The International Media Consumption Report 2021

Throughout the past year, not only have businesses across the world been hit with the most testing and challenging period in recent memory, but we've seen consumers faced with little social options outside of lockdown. 

This research provides an invaluable insight into the impact of COVID-19 in Great Britain, the US, and 15 other global markets, and the behavioural change and media consumption habits of consumers. 

Will the podcast boom continue? How will social media's influence evolve? What's next for 'traditional' media? All these questions and more are tackled within one of the most comprehensive and relevant studies of recent times.

Campaign News

Netflix picks winner of EMEA media review

Netflix selects network following pitches from Dentsu, Omnicom and WPP.

Posted on 22 April 2026 | 3:30 pm

WPP integrates Google Earth AI into WPP Open

Integration follows $400m Google Cloud partnership announced in October.

Posted on 22 April 2026 | 1:55 pm

‘If the world only remembers our World Cup sponsorship, we've failed’: Lenovo’s Fifa play

Jeff Shafer, Lenovo's global exec, on why the tech major doesn't treat FIFA as a media buy. Yes, it’s invested in the most valuable brand real estate on Earth but being just another logo on the pitch would miss the point.

Posted on 22 April 2026 | 12:13 pm

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You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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