5 programmatic DOOH myths busted

Programmatic digital out-of-home advertising (DOOH) is clearly on the rise. According to a recent eMarketer forecast, programmatic digital OOH (pDOOH) ad spend is predicted to reach an impressive $116.5 million in the UK next year and will be 10.6% of the overall digital OOH spend - a 2.8% increase from this year’s forecast.

Nevertheless, there is still some hesitancy around programmatic DOOH and the myths about the medium still persist.

In this expert report, produced in partnership with VIOOH, we bust the most common myths that surround programmatic DOOH such as the cost effectiveness and its place within in a multichannel campaign.