Shopportunities: Pinterest, Portas and reinventing the shopping experience
Join Campaign and Pinterest for insights from top retail professionals, to learn about new research and for a how-to workshop.
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Do you miss the spontaneity of shopping? The discovery. The fun. The ideas.
That’s the experience that Pinterest is bringing back. Something that online shopping has lost along the way.
A place that brings back the excitement of shopping and feels much more personal – something people can immerse themselves in, not a chore to squeeze into their busy day.
Shopping on Pinterest is a different experience – it’s a destination of its own, where consumers tend to buy more and spend more. So Pinterest is combining the variety and prestige of the high street with the convenience of buying online to create a marketplace unlike anywhere else. Its even developing and launching products to make it easier than ever for brands and retailers to set up shop on Pinterest.
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What's in-store...
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10:00
Chair remarks
Gideon Spanier Editor-in-chief, UK, Campaign -
10:05
Pinterest welcome
Pinterest is building a place to shop, not just buy. Hear the latest from Milka Kramer, country manager at Pinterest on where purchases on Pinterest go next. See how we're bringing the best of offline shopping online and turning inspiration into action.
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10:10
The future of shopping: Q&A with Pinterest and Mary Portas
Join our live Q&A on shopping's future with leading retail expert Mary Portas and Milka Kramer about the state of shopping today.
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10:45
Pinterest Performs: how-to workshop
Think you know Pinterest? Think again. Join Jen Ronan, Pinterest’s international product marketing manager, for a live and interactive masterclass on how to set up shop on Pinterest. Learn about our new suite of shopping solutions as well as how to maximise your campaign’s performance and prove your impact on Pinterest.
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11:30
Finish
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CloseMilka Kramer is the Country Manager for UK and Ireland where she leads the advertising business in the region. She and her team partner with the top accounts and agencies in the market to leverage the platform and inspire Pinners to create the life they love. Prior to Pinterest, Milka worked at Microsoft for eleven years in emerging and developed markets across a variety of sales and marketing roles. Most recently she was a Senior Sales Director for the UK. Prior to joining Microsoft, she worked in media and publishing. She holds a Business Administration degree from Sofia University and an MBA from INSEAD. She is a regular speaker at conferences and industry events, and has sat on several advertising industry boards including IAB and Advertising Association. She is originally from Bulgaria, but after living in 5 different countries she calls the UK home.
Retail expert Mary Portas has advised government, transformed both luxury and high street stores, written books and produced a host of retail and business-themed TV programmes. The Chief Creative Officer of her own retail consultancy, and author of Work Like a Woman: A Manifesto For Change, she delivers an inspiring message of how businesses and individuals can adapt, transform and lead. A determined, passionate advocate for British retail, Mary is at the forefront of making the nation better consumers and the country’s shops better businesses.
Starting her career the shop floor, she rose through the ranks of retail giants John Lewis, Harrods and TopShop. She was then appointed Creative Director at the struggling Harvey Nichols store. With the aid of cutting edge artists, designers, and a TV show called Absolutely Fabulous, Mary turned it into a retail powerhouse and was on the board of the company by the age of 30. She has since worked with some of the world’s premier retail and product brands including Westfield, Clark's, Dunhill, Louis Vuitton, Mercedes-Benz, Estée Lauder and Boden.
Mary’s style and insight saw her combine advising retailers with a television career. Her breakthrough, BBC Two’s Mary, Queen of Shops saw her help turnaround struggling small retail businesses. In Channel 4’s Secret Shopper, she went undercover in some of the nation’s biggest retailers to expose poor customer service. She’s since fronted series on charity shops, fashion, manufacturing, and her efforts to rejuvenate the high street. She’s also looked at retail and product trends in What Britain Buys and the lack of choice for older shoppers.
In speeches Mary discusses the changes in consumer behaviour as a result of the economy, the digital revolution and efforts to protect the environment. With critical insight, she examines how different retail sectors are responding and how brands of all shapes and sizes can best stand out. She also looks at the mistakes retailers make, and how to fix them. Mary’s high profile government review into struggling British high streets led to the creation of pilot regeneration projects around the UK and a new focus on what town centres are for and their place in social and business life. Mary is also the author of books including How to Shop with Mary Queen of Shops, Windows: The Art of Retail Display and her memoirShop Girl.
She has founded two retail consultancies working with both luxury and high street brands, and has launched her own fashion and footwear brands. She also founded the charity shop Mary’s Living and Giving, which went on to open 25 stores and raise millions for Save The Children.
Milka Kramer is the Country Manager for UK and Ireland where she leads the advertising business in the region. She and her team partner with the top accounts and agencies in the market to leverage the platform and inspire Pinners to create the life they love. Prior to Pinterest, Milka worked at Microsoft for eleven years in emerging and developed markets across a variety of sales and marketing roles. Most recently she was a Senior Sales Director for the UK. Prior to joining Microsoft, she worked in media and publishing. She holds a Business Administration degree from Sofia University and an MBA from INSEAD. She is a regular speaker at conferences and industry events, and has sat on several advertising industry boards including IAB and Advertising Association. She is originally from Bulgaria, but after living in 5 different countries she calls the UK home.
Jen Ronan heads up the International Ads Product Marketing team at Pinterest. Responsible for all markets outside of the US, she and her team help build and launch products that enable advertisers globally to generate value and grow their businesses. Prior to Pinterest, Jen worked at Facebook for almost seven years, where she helped launch ads on Instagram and led the rollout of business solutions on WhatsApp in EMEA. She is passionate about inspiring businesses of all sizes about the power of emerging communication technologies and regularly speaks at industry workshops and education events. She holds both a degree in Business and Law and a Masters in Marketing from University College Dublin.
Milka Kramer is the Country Manager for UK and Ireland where she leads the advertising business in the region. She and her team partner with the top accounts and agencies in the market to leverage the platform and inspire Pinners to create the life they love. Prior to Pinterest, Milka worked at Microsoft for eleven years in emerging and developed markets across a variety of sales and marketing roles. Most recently she was a Senior Sales Director for the UK. Prior to joining Microsoft, she worked in media and publishing. She holds a Business Administration degree from Sofia University and an MBA from INSEAD. She is a regular speaker at conferences and industry events, and has sat on several advertising industry boards including IAB and Advertising Association. She is originally from Bulgaria, but after living in 5 different countries she calls the UK home.
Retail expert Mary Portas has advised government, transformed both luxury and high street stores, written books and produced a host of retail and business-themed TV programmes. The Chief Creative Officer of her own retail consultancy, and author of Work Like a Woman: A Manifesto For Change, she delivers an inspiring message of how businesses and individuals can adapt, transform and lead. A determined, passionate advocate for British retail, Mary is at the forefront of making the nation better consumers and the country’s shops better businesses.
Starting her career the shop floor, she rose through the ranks of retail giants John Lewis, Harrods and TopShop. She was then appointed Creative Director at the struggling Harvey Nichols store. With the aid of cutting edge artists, designers, and a TV show called Absolutely Fabulous, Mary turned it into a retail powerhouse and was on the board of the company by the age of 30. She has since worked with some of the world’s premier retail and product brands including Westfield, Clark's, Dunhill, Louis Vuitton, Mercedes-Benz, Estée Lauder and Boden.
Mary’s style and insight saw her combine advising retailers with a television career. Her breakthrough, BBC Two’s Mary, Queen of Shops saw her help turnaround struggling small retail businesses. In Channel 4’s Secret Shopper, she went undercover in some of the nation’s biggest retailers to expose poor customer service. She’s since fronted series on charity shops, fashion, manufacturing, and her efforts to rejuvenate the high street. She’s also looked at retail and product trends in What Britain Buys and the lack of choice for older shoppers.
In speeches Mary discusses the changes in consumer behaviour as a result of the economy, the digital revolution and efforts to protect the environment. With critical insight, she examines how different retail sectors are responding and how brands of all shapes and sizes can best stand out. She also looks at the mistakes retailers make, and how to fix them. Mary’s high profile government review into struggling British high streets led to the creation of pilot regeneration projects around the UK and a new focus on what town centres are for and their place in social and business life. Mary is also the author of books including How to Shop with Mary Queen of Shops, Windows: The Art of Retail Display and her memoirShop Girl.
She has founded two retail consultancies working with both luxury and high street brands, and has launched her own fashion and footwear brands. She also founded the charity shop Mary’s Living and Giving, which went on to open 25 stores and raise millions for Save The Children.
Jen Ronan heads up the International Ads Product Marketing team at Pinterest. Responsible for all markets outside of the US, she and her team help build and launch products that enable advertisers globally to generate value and grow their businesses. Prior to Pinterest, Jen worked at Facebook for almost seven years, where she helped launch ads on Instagram and led the rollout of business solutions on WhatsApp in EMEA. She is passionate about inspiring businesses of all sizes about the power of emerging communication technologies and regularly speaks at industry workshops and education events. She holds both a degree in Business and Law and a Masters in Marketing from University College Dublin.