Inspiration Nation: Pinterest UK audience study reveal
Watch this session to better understand Pinterest users and find out what your brand has in common
AgenciesBrandsCustomer experience eCommerce Media
Pinterest has over 475m monthly active users – that’s a touch more than the population of South America. That’s a lot of people to get your head round.
There is no doubt that the Pandemic has changed us in how we think, feel and behave. Because of this it throws up questions to marketers today on how to connect with people through the stories we tell and who we tell them to. That’s what Pinterest’s latest study, Inspiration Nation, commissioned by Sparkler, delves into.
It pulls Pinners (Pinterest users) behaviour and habits apart via demographics then draws insights about the people that use – and buy – on the platform. It interrogates the platform’s range of users and reveals different Pinners’ value to advertisers.
Do you want to gear your advertising according to the people that are likely to respond to your brand? Understanding the people behind ‘the aesthetic seekers’, ‘the conscious go-getters’, or ‘the inspired makers’ (and more) helps tap huge opportunities.
In this hour-long session with Campaign UK editor Maisie McCabe, Pinterest’s brand researcher, Sydney Stanback and Sparkler’s managing consultant, Tom Birch, will give an in-depth analysis of the research then pull out the key learnings for brands and agencies.
Loading feed
Speakers
Confirm cancellation
Something went wrong.
An error occurred trying to play the stream. Please reload the page and try again.
Close
Sydney Stanback is a Brand Researcher on Pinterest’s Insights team who specialises in conducting research about the Pinner audience and the many ways they use Pinterest all over the world. Prior to Pinterest she worked as a Senior Analyst and Communications Planning Supervisor at PHD, a researcher at Nielsen and iHeartMedia, and graduated from the Gallatin School of Individualized Study at New York University. She's based in Chicago and is currently saving ideas about art prints, dinner party menus, and dog training tips for her french bulldog, Henry.
Tom is an award-winning consumer insight specialist with over 16 years’ experience as a quantitative researcher. He is an expert in interpreting consumer insights in order to uncover the motivations, attitudes and beliefs which drive consumer decision making. He helps the world’s leading brands better understand their audiences - who they are, what they like and how to best connect with them. Tom lives in London and having recently moved, is completely engulfed in renovation and home décor ideas.