How does DOOH boost ROI?

How does DOOH boost ROI?

29 Mar

How does DOOH boost ROI?

The digital out of home market is forecast to be worth $50bn by 2026. Recently, DOOH has demonstrated how it delivers brand value well beyond the physical screen, becoming one of the most amplified communications channels of the past year via social or other media. 

But as outdoor embarks on a new era of accelerated change and brands look to double-down on their connection with audiences, what do advertisers need to consider when exploring this medium?

While the opportunities are huge for brands looking to capitalise on DOOH’s growing reach, tech developments and priming effects, its incumbent on the DOOH industry to really prove its ROI and accountability. 

Join Campaign and On Device Research, along with Global, JCDecaux, Talon Outdoor and Kinetic, as we interrogate the opportunities and challenges of this lucrative channel.

We’ll address questions including:

  • Why has OOH historically been regarded as difficult to measure?

  • How is data intelligence contributing to confidence about DOOH measurement?

  • How does DOOH contribute differently to campaign objectives when compared with traditional OOH?

Join us to find out how DOOH boosts ROI and how to be confident of its measurement.

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