Never has it been more important for agencies to manage pricing effectively.
Pricing across creative and media in the ad industry has always been tricky. Now, with an uncertain economic situation and the growth of AI, there’s a more pressing need to bring greater rigour to the process.
But how to price for an idea, a strategy, creativity?
Billing for time doesn’t cut it in this industry. And how do you deal with often-necessary over-servicing?
Download this report and you’ll:
hear how other agencies deal with this thorny issue
find out how a new generation of solutions is promising to make it a whole lot easier
finally relax?