According to YouGov, almost nine in 10 adults in the UK are members of loyalty programmes. But are brands making the most of this, especially when considering high-performing programmes boost annual revenues by 15-25%? The truth is, loyalty is changing and not enough programmes are performing effectively.
In partnership with IDHL, this Campaign expert report takes a deep dive into the future of loyalty programmes. From leveraging the power of AI-driven data to personalising loyalty experiences, it sets out how to offer smarter rewards for maximum benefits.
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