Should sustainability influence media choice? Brands want media channels to show sustainability – but they don’t yet believe channel choice is important in meeting their own sustainability goals.
The world is in a race against time to meet netzero targets. The climate crisis is real, getting worse and can only be alleviated if every industry embraces a collective responsibility to rise to the challenge. It is no longer about doing just enough, it is about doing more than enough. Can the advertising industry do more?
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