Should sustainability influence media choice? Brands want media channels to show sustainability – but they don’t yet believe channel choice is important in meeting their own sustainability goals.
The world is in a race against time to meet netzero targets. The climate crisis is real, getting worse and can only be alleviated if every industry embraces a collective responsibility to rise to the challenge. It is no longer about doing just enough, it is about doing more than enough. Can the advertising industry do more?To download please sign in.