How AI can unlock rapid advertising growth
Artificial intelligence (AI) has been quietly changing the world for decades, but its adoption has accelerated over the last 18 months. The launch of ChatGPT in November 2022 was a seismic moment, propelling AI into the mainstream.
What this means for marketing and advertising is that AI and its subset, machine learning (ML), is becoming ubiquitous. Getting AI right is therefore critical to staying ahead of the competition. As a result, brands and agencies should proactively consider how best to use AI to improve performance, boost ROI, and drive growth.
This expert report, in partnership with StackAdapt, uses eye-opening new research and interviews with industry experts to explore how leveraging AI can unlock growth now and in the long term.
To download please sign in.
