Wow, that happened fast.
The majority of households in the UK and Europe have a smart TV. This has fractured and fragmented everything, from production through to viewing habits and, naturally, advertising. Connected TV is now normal.
This huge shift creates significant opportunity, in particular to find that elusive golden pot: precise marketing strategies that work at scale.
This paper helps that mission. It unveils the results of research across the big European territories – UK, France, Germany, Spain and Italy – revealing insights into connected TV, audiences, platform impact, demographics and more. And the remarkable rise of free ad-funded streaming informs all the findings.
Discover what's really happening by downloading the report >>>
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