Is your brand fit for the future?
As consumer needs and behaviours continue to evolve, many marketing and insights leaders are concerned that their brand health metrics are not responsive enough and results are not delivered in time to react. In this report, Lee Langford, research director, TMT at Toluna shares a unique, agile approach to future-fit brand health measurement.
The report explores:
- Which brands have been innovative in their communications during the pandemic;
- How brand models need to continually develop to address future needs, rather than measuring past successes;
- How brands can build a community, where consumers are encouraged to suggest improvements and solutions.