How to sustain the new digital momentum
During the pandemic, brands and consumers have been on a journey, and it is clear that the markets they have emerged into are radically altered. With high streets closed and business disrupted, online blossomed as customers turned to ecommerce to deliver what they could no longer get in the shuttered up "real world".
Research by Epsilon, in conjunction with Campaign, explored the extent of the digital transformation and found it has reshaped many businesses. And it turns out the majority (78%) believe this is a permanent transformation. A Campaign-and-Epsilon-hosted roundtable discussion explored this topic further to understand if the digital evolution Epsilon has experienced with its clients over the past couple of years is also being experienced across the wider industry, and to determine if the new strategies needed are being widely accepted or if the industry is still catching up.
Download the full report, How to Sustain the New Digital Momentum: how can brands maintain online growth and build customer loyalty in a post-pandemic world, to explore the research findings and roundtable insights, including:
- Was the digital boom a lasting transformation?
- Instilling brand loyalty
- Understanding customer behaviour
- Sustaining digital momentum
- Strategies to stay front of mind
