The impact of the pandemic varies greatly across sectors so it is critical for brands to reprioritise marketing budgets and to use spend effectively. This is a great opportunity.
Thanks to global lockdowns, digital and social channels have grown but performance marketers must talk to this increased audience wisely. Direct-to-customer is now normal and it demands trustworthy and effective performance marketing. It’s no longer simply about how many, it’s more about who?
This is a critical time to reinforce your brand with careful, tactful strategy and creative, as well as transparency. When done well, the ability of performance marketing to react and adapt with its data-driven, informed approach is crucial in delivering impactful messages at scale.
In this webinar, in partnership with our friends at mFilterIt, we discuss how strategy, brand safety and measurement has changed post-Covid. Plus, we explore:
How to acquire and validate new and genuine customers
Retargeting relevant offerings as brands look to reinvent themselves
Performance-marketing control and brand safety
How to weed out the bots from the digital marketing maze
The trend for well-targeted, immersive video marketing
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Rumyana is an experienced digital marketer with a great passion for the Travel industry. As Head of Performance & Revenue, she is leading a team of Paid Search, SEO and Social Media specialists. Prior to joining Secret Escapes, she has helped several other Ecommerce & Travel brands grow their online presence. Rumyana is a regular conference speaker on topics such as Machine Learning, Automation and Performance Marketing Best Practices.
Michael Tiffany is co-founder and President of White Ops, where he focuses on product direction, strategic partnerships, and building teams that uphold the White Ops mission. His founding vision is to make everyday internet users more secure by disrupting the profit centres of cybercrime. Tiffany began his startup career before he could legally purchase alcohol as an executive at Western Integrated Networks, which started with an $889 million Series A round. Throughout Tiffany’s career, he has protected humans from bad actors using innovative security techniques. He is also a lifetime Technical Fellow of Critical Assets Labs, a DARPA-funded cybersecurity research lab, and a Subject Matter Advisor for the Signal Media Project, a nonprofit promoting the accurate portrayal of science, technology and history in popular media. Tiffany is a member of the old school white hat hacker collective ninjas.org.
Dhiraj Gupta is the CTO and Co-Founder at mFilterIt. With his rich background in core digital technology solutions, Dhiraj conceptualises, designs, and implements the products for advertisers and other stakeholders.
Dhiraj is driven by the passion of making digital a trustworthy space, which is the core philosophy of his R&D and product development initiatives. He is an industry recognised subject expert on ad-fraud & brand safety and loves to share his thoughts and experiences at various forums globally. A thought leader, Dhiraj is also on committees driving standards and objectives at various industry forums.