Building Brands: Gymshark’s Noel Mack

Building Brands: Gymshark’s Noel Mack

This month, we talk to Gymshark’s chief brand officer Noel Mack. He talks about the unusual way that he earned his role, self-awareness, the boon of building a brand through social media, and how we can become more ‘weathered’ when faced with difficult challenges.

What are the things you’re most excited/worried about with your brand? What brands inspire you? And what book have you most given as a gift? (The answer will definitely surprise you!) These questions and more can be found in this month’s chat with Noel Mack, CBO of fitness fashion brand Gymshark.

Interview by Georganna Simpson, head of branded content at Campaign, and Philippa Snare, senior VP for EMEA at The Trade Desk.

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