Building Brands: Boots CMO Pete Markey on breaking new ground, working with A-Listers and his worst ad

This month, we talk to Boots UK's chief marketing officer Pete Markey. He shares his approach to creativity and effectiveness, his collaboration with David Schwimmer and the work he’s most (and least) proud of

Brands Creativity and storytelling Interviews Strategy

Speakers

Pete Markey CMO Boots UK

Philippa Snare SVP, EMEA The Trade Desk

Georganna Simpson Head of Content, Content Labs Campaign

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We believe we can demonstrate a legitimate interest in using your details for marketing messages, but if you do NOT wish to receive these messages, please click here.

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Building Brands: Boots CMO Pete Markey on breaking new ground, working with A-Listers and his worst ad

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