Building Brands: Boots CMO Pete Markey on breaking new ground, working with A-Listers and his worst ad

Building Brands: Boots CMO Pete Markey on breaking new ground, working with A-Listers and his worst ad

This month, we talk to Boots UK's chief marketing officer Pete Markey. He shares his approach to creativity and effectiveness, his collaboration with David Schwimmer and the work he’s most (and least) proud of

Creativity Digital trends Storytelling
share