The Book Club (virtual edition)

The Book Club (virtual edition)

with Jane Cunningham and Philippa Roberts, co-authors of Brandsplaining

Content marketing

In association with Penguin Business and Campaign, Zone is delighted to host our eighth (and sixth virtual) Book Club with Jane Cunningham and Philippa Roberts, the authors of Brandsplaining. Join us to hear them discuss their new book in which they propose a radical solution to resolve sexism in marketing once and for all.

Brands profit by telling women who they are and how to be. Now they have discovered the power of feminism, they are now hell-bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hashtags has anything really changed?

In Brandsplaining, Cunningham and Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us.

Cunningham and Roberts propose a radical solution to resolve this once and for all.

Don’t miss your opportunity to gain insight into their innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. You’ll also bag yourself a free audio copy of the book!

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