The Book Club (virtual edition)

with Jane Cunningham and Philippa Roberts, co-authors of Brandsplaining

Now available to view on-demand

Creativity and storytelling Interviews Strategy

In association with Penguin Business and Campaign, Zone is delighted to host our eighth (and sixth virtual) Book Club with Jane Cunningham and Philippa Roberts, the authors of Brandsplaining. Join us to hear them discuss their new book in which they propose a radical solution to resolve sexism in marketing once and for all.

Brands profit by telling women who they are and how to be. Now they have discovered the power of feminism, they are now hell-bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hashtags has anything really changed?

In Brandsplaining, Cunningham and Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us.

Cunningham and Roberts propose a radical solution to resolve this once and for all.

Don’t miss your opportunity to gain insight into their innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. You’ll also bag yourself a free audio copy of the book!

Loading feed

Speakers

Phillipa Roberts Author Brandsplaining

Jane Cunningham Author Brandsplaining

Suzanne Bidlake commercial editor at Campaign (host)

First Name

Last Name

Work Email

Create Password

Job Title

Please select an option

Company

Please select an option

Phone - Please use country dialling code (eg UK: +44, USA: +1)

Please select an option

Privacy Notice

Haymarket Media Group, publishers of Campaign Insight, takes your privacy seriously.

Learn more about how we use your information when accessing sponsored content.

Our Business brands would like to keep you updated by email and phone with information and opportunities which we hope will help you in your work.

We believe we can demonstrate a legitimate interest in using your details for marketing messages, but if you do NOT wish to receive these messages, please click here.

I DON'T want to be kept updated with relevant information and opportunities from Campaign and other Business brands via the following channels:

by email Required

by phone Required

We will use your details to ensure you receive messages that are relevant to you. You can stop receiving these messages from us at any time in the future, via the unsubscribe link on any email received or by contacting us directly. Please see our Full Privacy Notice.

By selecting "SIGN UP" you confirm that you agree to our Terms and Conditions statement.

First Name

Last Name

Work Email

Create Password

Job Title

Please select an option

Company

Please select an option

Phone - Please use country dialling code (eg UK: +44, USA: +1)

Please select an option

Privacy Notice

Haymarket Media Group, publishers of Campaign Insight, takes your privacy seriously.

Learn more about how we use your information when accessing sponsored content.

Our Business brands would like to keep you updated by email and phone with information and opportunities which we hope will help you in your work.

We believe we can demonstrate a legitimate interest in using your details for marketing messages, but if you do NOT wish to receive these messages, please click here.

I DON'T want to be kept updated with relevant information and opportunities from Campaign and other Business brands via the following channels:

by email Required

by phone Required

By selecting "SIGN UP" you confirm that you agree to our Terms and Conditions statement.

The Book Club (virtual edition)

Speakers

Confirm cancellation