Building Brands: Specsavers’ Chris Carter on store visits, finding the positive and championing sustainability

Building Brands: Specsavers’ Chris Carter on store visits, finding the positive and championing sustainability

We’re quizzing the brains behind some of the UK’s most loved brands. This month, it’s Specsavers marketing and e-commerce director Chris Carter. Listen for practical tips to get to know your customers better and learn why ‘ripping up the rulebook’ pays



Where do you go for inspiration? What’s challenging you right now? And what’s driving you forward? These are the questions we put to Chris Carter, marketing and e-commerce director at Specsavers. 

Interview by Georganna Simpson, head of content at Campaign Content Labs, and Philippa Snare, senior VP for EMEA at The Trade Desk.

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