Mastering multi-market communications in EMEA and beyond
Three communications experts discuss: what is the key to successfully entering new markets?
Watch this on-demand panel discussion on how to master multi-market communications in EMEA and beyond, in partnership with Action Global Communications.
DE&I
Are you looking to enter and navigate new markets in EMEA and beyond? From managing local intricacies to effectively executing integrated communications in those markets, delivering a winning approach can be tough.
Watch this on-demand panel discussion on how to master multi-market communications in EMEA and beyond, in partnership with Action Global Communications, to discover:
The beauty of multi-market communications in EMEA and beyond, from setup to tiering to scaling to managing local intricacies to navigating the unknown to measurement.
Delivering ‘extraordinary’ across multiple regions and multiple campaigns.
Getting multi-market communications right from a centralised system setup to managing local intricacies to how to effectively execute integrated comms in particular markets.
A winning approach to regional communications strategies and why the ‘local’ element is still critical to success.
Speakers
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Amanda has been working in PR and communications for almost 20 years specialising in the management of multi-market PR campaigns. Since 2012, she has been working at Action in its International Client Hub team providing high-end communications consultancy and strategic advice to many leading international companies such as Danish fintech specialist Saxo Bank, the National Basketball Association (NBA), Corteva Agriscience, pharmaceutical brand Boehringer Ingelheim, and Austrian oil and gas company OMV. Amanda applies her significant experience in executing creative, integrated, and multi-channel campaigns which are meaningful to audiences and effective in their aims.
Tara Tyan is the Regional Head of Marketing for Saxo Bank based out of Dubai. Utilising her 15 years marketing experience and 10 years in the online trading industry, she spearheads all marketing and brand reputation for the MENA region, both online and offline. Tara is also responsible for enhancing the omni-channel user experience for MENA clients. An energetic and strategic marketeer, Tara designs unique campaigns that support lead generation and investor growth for Saxo Bank.
Scott Armstong is Editor in Chief of Arabian Business, the premium business publication in print and online in the region. A veteran journalist and communications strategist with more than 30 years of award-winning experience, Scott has worked across the Gulf with titles and organisations in the UAE, Saudi Arabia, Oman, Qatar and Bahrain.
Scott has two mottos: 'content is always king' and 'know your audience' - these are his foundations for real engagement.
Danny Rogers is Editor in Chief of PRWeek UK and Middle East. He is one of the UK's pre-eminent journalists covering the world of advertising, PR, marketing and media. He has edited PRWeek and Campaign and been deputy editor of Marketing. Danny has also been a contributing editor to the Financial Times and the Guardian. He has won Editor of the Year at the British Society of Magazine Editors and been twice shortlisted as Editor of the Year by the PPA. Danny is also a frequent contributor to broadcast and print media, including a regular column in the Independent.