Building Brands: Diageo’s Anita Robinson on creativity without fear, unlocking brilliance and obsessing about the consumer

Building Brands: Diageo’s Anita Robinson on creativity without fear, unlocking brilliance and obsessing about the consumer

Listen to the latest episode of our Building Brands series, featuring Diageo's marketing and innovation director Anita Robinson, in partnership with The Trade Desk



We had the pleasure of talking to one of the superb marketing brains behind beverage company Diageo's much-loved brands. Listen to this episode for insights from marketing and innovation director Anita Robinson on creating without fear, taking inspiration from everyone and evolving with the consumer.

Interview by Georganna Simpson, head of content at Campaign Content Labs, and Philippa Snare, senior VP for EMEA at The Trade Desk.

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