Building Brands: Lego’s Kate Crowley on Orlando Bloom’s wall of lego, prioritising privacy and the perfect brand-customer value exchange

Don’t miss the latest brilliant episode of our Building Brands series, featuring Lego senior marketer Kate Crowley, in partnership with The Trade Desk

Brands Creativity and storytelling Interviews Strategy

Want to learn what the marketing strategy is behind one of the world’s most loved brands? And how a brand truly puts its consumers first? Then, look no further... grab your headphones and plug into this candid, fun and insightful chat with Lego’s Western European senior eCommerce marketing director Kate Crowley.

Interview by Georganna Simpson, head of content at Campaign Content Labs, and Philippa Snare, senior VP for EMEA at The Trade Desk.

Loading feed

Speakers

Kate Crowley Senior e-commerce marketing director, Western Marketing Lego

Philippa Snare SVP, EMEA The Trade Desk

Georganna Simpson Head of Content, Content Labs Campaign

First Name

Last Name

Work Email

Create Password

Job Title

Please select an option

Company

Please select an option

Phone - Please use country dialling code (eg UK: +44, USA: +1)

Please select an option

Privacy Notice

Haymarket Media Group, publishers of Campaign Insight, takes your privacy seriously.

Learn more about how we use your information when accessing sponsored content.

Our Business brands would like to keep you updated by email and phone with information and opportunities which we hope will help you in your work.

We believe we can demonstrate a legitimate interest in using your details for marketing messages, but if you do NOT wish to receive these messages, please click here.

I DON'T want to be kept updated with relevant information and opportunities from Campaign and other Business brands via the following channels:

by email Required

by phone Required

We will use your details to ensure you receive messages that are relevant to you. You can stop receiving these messages from us at any time in the future, via the unsubscribe link on any email received or by contacting us directly. Please see our Full Privacy Notice.

By selecting "SIGN UP" you confirm that you agree to our Terms and Conditions statement.

First Name

Last Name

Work Email

Create Password

Job Title

Please select an option

Company

Please select an option

Phone - Please use country dialling code (eg UK: +44, USA: +1)

Please select an option

Privacy Notice

Haymarket Media Group, publishers of Campaign Insight, takes your privacy seriously.

Learn more about how we use your information when accessing sponsored content.

Our Business brands would like to keep you updated by email and phone with information and opportunities which we hope will help you in your work.

We believe we can demonstrate a legitimate interest in using your details for marketing messages, but if you do NOT wish to receive these messages, please click here.

I DON'T want to be kept updated with relevant information and opportunities from Campaign and other Business brands via the following channels:

by email Required

by phone Required

By selecting "SIGN UP" you confirm that you agree to our Terms and Conditions statement.

Building Brands: Lego’s Kate Crowley on Orlando Bloom’s wall of lego, prioritising privacy and the perfect brand-customer value exchange

Speakers

Confirm cancellation