Creative tension: how to manage the creative process in a hybrid world

Creative tension: how to manage the creative process in a hybrid world

Creativity is an untamable beast - and rightly so. But moving a creative idea from genesis through to production and out into the world; that takes structure, support and systems. 

So, as we collectively edge towards a different, hybrid way of working, together, how can marketing and creative functions manage that creative process?

Last year, we asked you for your thoughts on your pain points, concerns and potential delights in creating an environment and systems within which creativity can flourish. 

We wanted to know the things you were thinking - and maybe not saying openly - about how everything would pan out at work in the short, medium and long term.

Our panel of experts address these issues in this on-demand webinar. And you’ll come away armed with ideas and tips on how to make your creative product bloom and grow.

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