GSK’s James Sallows on how to actually build your brand

GSK’s James Sallows on how to actually build your brand

This month, we talk to marketing and insights guru James Sallows. He talks about the art of brand building, eradicating the term ‘consumer’, and  the importance of culture

What's your biggest challenge right now? What's the secret behind your marketing success? And what’s your favourite book? These are just some of the questions we put to James Sallows, global head, consumer & business insights & analytics at GSK.

Interview by Georganna Simpson, head of content at Campaign Content Labs, and Philippa Snare, senior VP for EMEA at The Trade Desk.

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