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DV Impact: UK - Protection, performance, outcomes

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Reimagining identity: new strategies for brand and publisher success

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08
May

DV Impact: UK - Protection, performance, outcomes

The latest evolution in ad performance is here. AI. Attention metrics. Social verification. These tools are transforming how advertisers optimise media to drive business outcomes. Join us as we tackle how to boost ad performance without compromising brand quality.


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Recent

In-Person Briefing
21
Feb

Breakfast Briefing: Partnering to unleash the power of AI

Join us for Campaign's exclusive in-person breakfast briefing, in partnership with Meta Pioneers, to explore the unprecedented pace of advancement in artificial intelligence.

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01
Feb

The 2024 AI reveal: exclusive intel on your competitors’ AI game

Get access to the latest research on how marketers are using AI right now and planning for its future impact.

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Latest content

Time to give back

Time to give back

Brands want media channels to show sustainability – but they don’t yet believe channel choice is important in meeting their own sustainability goals

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Brands pulsecheck: top priorities revealed

What are the biggest issues and priorities on your mind? And how do you intend to switch up your marketing and media plans as a result?

Campaign and Vamp has taken the temperature among marketing professionals worldwide and have the answers here.

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Campaign News

Netflix reports strong Q1 growth but is it painting over CTV’s cracks?

Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.

Posted on 26 April 2024 | 3:34 pm

Battle for TikTok: Implications for content creators and businesses

Far too many global businesses rely on American audiences for sales and engagement. Alternatives like Meta's Reels exist, but pivoting and recalibrating will be a daunting quest.

Posted on 26 April 2024 | 3:24 pm

Manchester City FC's CMO on using tech to bond with fans

The club is using NFTs and Web3 experiences to engage supporters.

Posted on 26 April 2024 | 1:47 pm

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