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Is the new-business pipeline ‘significantly higher than 2023’?
Media and creative agencies weigh in on whether we're witnessing a 'pitch palooza'.
Posted on 18 March 2024 | 2:48 pm
Ogilvy appoints global CEO to oversee experience unit under Ogilvy One brand
Ogilvy One will play up its roots in CRM and loyalty while putting creativity and brand-building at the core of one-to-one communications.
Posted on 18 March 2024 | 2:04 pm
McDonald’s uses series of vignettes to showcase chicken range
The 60-second ad was created by Leo Burnett.
Posted on 18 March 2024 | 11:44 am
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