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TikTok tells agencies and brands to rip up 'best storytelling practices'
TikTok's What’s Next Report 2024 says users enjoy a non-traditional arc in videos.
Posted on 6 December 2023 | 3:24 pm
YouTube and TikTok lead marketers’ plans for 2024
Migration to digital channels – except X and Snapchat – to continue, Warc finds.
Posted on 6 December 2023 | 1:38 pm
AI helps watchdog sniff out greenwashing in search ads
Proactive strategy forces three airline brands to drop green claims.
Posted on 6 December 2023 | 12:27 pm

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