Campaign Insight

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How strengthening the alliance between marketing and sales creates better brand campaign strategy

How strengthening the alliance between marketing and sales creates better brand campaign strategy

Content marketing Management Systems

Internal development is essential for building harmonious relationships between key departments, who often work in silo, but can produce more successful campaigns by working closer together.

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    Tom Shepherd Partnership Lead , 383 (a digital product studio)
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    Kent Holland Vice President of Sales , Copper
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    Suzanne Bidlake Commercial Editor, Campaign (host)
 

Watch
How strengthening the alliance between marketing and sales creates better brand campaign strategy

How strengthening the alliance between marketing and sales creates better brand campaign strategy

Content marketing Management Systems

Internal development is essential for building harmonious relationships between key departments, who often work in silo, but can produce more successful campaigns by working closer together.

  • image
    Tom Shepherd Partnership Lead , 383 (a digital product studio)
  • image
    Kent Holland Vice President of Sales , Copper
  • image
    Suzanne Bidlake Commercial Editor, Campaign (host)
Watch
Building Brands Q&A: The golden age of TV

Building Brands Q&A: The golden age of TV

As streaming TV is forging ahead, marketers are looking to connected TV platforms. Join our marketing Q&A to find out how you can maximise the opportunity

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    Omar Oakes Media & technology editor, Campaign
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    Phil Duffield VP, UK, The Trade Desk
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    Stacy Gratz Global media director, Bacardi
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    Kelly Williams Managing director, commercial, ITV
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    Benazir Barlet-Batada Marketing Activation Director , Cadbury UK&I
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    Clare Peters Deputy head of client, Channel 4
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How to untangle your data and improve your marketing agility

How to untangle your data and improve your marketing agility

Big data Analytics

You have data everywhere. We all do. It’s a complex, fraught challenge bringing together data into a usable, singular view that’s compliant and optimised. And with the pandemic crisis among us, it's become possibly one of most valuable elements of modern business today. 

In this webinar, in association with Hive Marketing Cloud, we reveal customer data best practices and help you understand how to start unpicking your data.

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    Julia Guy Digital Channels Director, Natures Menu
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    Rob Horton CEO, Hive Marketing Cloud
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    Edward Craig Head of Content Labs (moderator), Haymarket
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Why attention is the metric missing from your marketing campaigns

Why attention is the metric missing from your marketing campaigns

Consumer behaviour

That’s what all advertising needs: attention. Without attention, you’ve got wallpaper. But today’s consumers face media saturation, with information firing at them all day, from everywhere, via a mixture of algorithms and chaos.

In this webinar, in association with Taboola, we explore how attention has become such a precious commodity and understand how people have changed their time online in 2020.

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    Stacey Delaney Country Manager UK, Taboola
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    Jo Arden Chief Strategy Officer , Publicis
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    Amelia Torode Co-Founder, The Fawnbrake Collective
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    Marisa Thomas Head of Marketing, Everpress
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    Suzanne Bidlake Commercial Editor, Campaign (host)
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Campaign News

ITV 'to top six figures' for ads in Harry and Meghan interview

The 'tell-all' interview with Oprah Winfrey is being sold as a 'special buy'.

Posted on 5 March 2021 | 3:58 pm

Moneysupermarket hires New Commercial Arts

NCA beat Lucky Generals to business.

Posted on 5 March 2021 | 1:14 pm

Amazon Prime marks 'Coming 2 America' release with landmark takeover

London’s The National Gallery decorated with fictional Zamunda flag.

Posted on 5 March 2021 | 11:25 am

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com