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Campaign News

Q2 results: Is Cindy Rose’s Elevate28 plan working?

Campaign's journalists dig into WPP's performance since it announced its three-year turnaround plan at the beginning of the year.

Posted on 18 August 2026 | 6:00 am

Should people accept lower salaries to work at bigger agencies?

People used to take lower salaries for a big name and exposure to bigger clients, but that's no longer the case.

Posted on 17 August 2026 | 4:20 pm

The cinema comeback: How modern movie marketing offers a playbook for brands

From fan co-creation to real-world activations, movie marketers are rewriting the promotional blueprint.

Posted on 17 August 2026 | 2:07 pm

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