Beyond QR codes - what's next?

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CANNES...The Attention Grab: breaking through in a content-saturated world

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Beyond QR codes - what's next?

Are we getting any closer to solving a problem that's been around as long as the smartphone… the QR code conundrum?

Tech editor Lucy Shelley has a fireside chat with IRCODE's CEO Matty Beckerman to find out… 

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CANNES...The Attention Grab: breaking through in a content-saturated world

Heading to Cannes this year? Don't miss this Campaign panel session, in partnership with Social Element, VIOOH. and WPI. We're bringing together a diverse panel of voices to look at how advertisers can break through in a content-saturated world and win the fight for attention

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CANNES… Bringing back creativity: an agency-brand manifesto

In this special Cannes panel session, we’ll discuss how the ad industry can come together to put creativity where it belongs: centre-stage

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DV Impact: UK - Protection, performance, outcomes

The latest evolution in ad performance is here. AI. Attention metrics. Social verification. These tools are transforming how advertisers optimise media to drive business outcomes. Join us as we tackle how to boost ad performance without compromising brand quality.


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Latest content

Time to give back

Brands want media channels to show sustainability – but they don’t yet believe channel choice is important in meeting their own sustainability goals

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Campaign News

Cannes daily global podcast episode 4: Elon Musk puts free speech before advertisers

Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.

Posted on 19 June 2024 | 8:36 pm

McCann London wins Direct Grand Prix for Xbox's ‘The everyday tactician’

The UK won four Direct Lions, one Creative Data Lion and a Creative B2B Lion.

Posted on 19 June 2024 | 8:30 pm

Gut’s 'Handshake hunt' takes home Media Lions Grand Prix for Mercado Libre

Adam & Eve/DDB the UK's standout winner at 2024 Media Lions.

Posted on 19 June 2024 | 8:30 pm

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