Campaign Insight

 

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Game-changing TV metrics: how can the industry deliver?

Game-changing TV metrics: how can the industry deliver?

Advertisers want a better understanding of how effective their investments are in television. Ideally, they want cross-industry measurement and common standards in every environment. But is this achievable? And, if so, how?

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    Gideon Spanier Editor-in-chief, UK, Campaign
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    Jessica McGrogan ‎Senior director, Brand, The Trade Desk
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    Bobi Carley Head of media & video, ISBA
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    Sam Taylor Head of commercial marketing at Direct Line Group / Chair of TV steering group & executive committee member
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Building Brands: CMO Nina Bibby on making O2 more human, Bridgerton and how they got the nation dancing on TikTok

Building Brands: CMO Nina Bibby on making O2 more human, Bridgerton and how they got the nation dancing on TikTok

What drives CMOs? What fuels their success? And what do they see as the next big opportunity? We sit down with O2 CMO Nina Bibby to discuss all this and more. It’s 15 minutes long, full of intriguing insight and we promise you’ll come away feeling inspired...

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    Nina Bibby CMO, O2
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    Philippa Snare SVP, EMEA, The Trade Desk
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    Georganna Simpson Head of Content, Content Labs, Campaign
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Building Brands: marketing superhero Mark Evans on being kind, 5am wake-ups and what we could all learn from Dr Seuss

Building Brands: marketing superhero Mark Evans on being kind, 5am wake-ups and what we could all learn from Dr Seuss

Would you like 10/20 minutes to pick the brains of the industry's top marketing experts and find out exactly what they're doing right now to rebuild? Well, you don't have to, because we'll be doing just that in a brand new video series, Building Brands, in partnership with The Trade Desk. 

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    Mark Evans Managing Director, Marketing, Direct Line
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    Philippa Snare SVP, EMEA, The Trade Desk
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    Georganna Simpson Head of Content, Content Labs, Campaign
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Campaign News

‘Dismay’ at Govt go-ahead for HFSS ad restrictions for TV and online

Ad industry raised major questions about evidence to show restrictions will reduce childhood obesity.

Posted on 11 May 2021 | 5:16 pm

Cannes Lions awards Microsoft with Creative Marketer of the Year

Award is given annually to an advertiser with a body of creative and Lion-winning work over a sustained period of time.

Posted on 11 May 2021 | 3:27 pm

Brands don't need to avoid violence - just make sure its right for your audience

Brands should not always see violence in games as a negative association, Xaxis' global solutions and innovation manager has said.

Posted on 11 May 2021 | 3:25 pm

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If you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074; or email him at Andrew.McArthur@haymarket.com