TV: The Next Episode 2024

Join us for unrivalled insights, impactful conversations and excellent networking. There’ll be plenty of stardust, too.

Your favourite TV event is back. 

It’s the must-attend event that brings industry leaders from brands, agencies and major broadcasters together. We celebrate everything from what makes TV special to how brands can drive growth and reach audiences more effectively. 

TV advertising investment is set to return to growth in 2024 after a decline in 2023, so it’s more important than ever to come together to maximise the opportunities that data-driven technology brings. 

TV: The Next Episode 2024, by Campaign in partnership with The Trade Desk, is a half-day event that takes place on 5 September 2024 at a beautiful new venue, with an enticing speaker lineup and a thought-provoking agenda.  

Join us for unrivalled insights, impactful conversations and excellent networking. There’ll be plenty of stardust, too. 

You can join us in-person, at Nobu London (Portman Square)* or watch all of the content live from your desk. 

*Space limited and senior brand and agency people will be prioritised.

  • Agenda keyboard_arrow_down
    08:45 - 09:25

    Arrival and Breakfast (in-person guests)

    09:25 - 09:30



    CMO masterclass: how to justify your TV spend with demonstrable ROI

    There are always pesky questions about the direct impact targeted television has. And it's just annoying because we know it should play an essential role in the marketing mix. Whether it's broadcast or VOD, there is an excellent option for everyone. Retail media has opened up new, effective opportunities too when it comes to ROI. The key is choosing a strategic and affordable option for each advertiser.  

    Join our masterclass for tips on making your TV spend effective and how to see-off scrutiny from your CFO.

    10:00 - 10:15

    Lightning talk: TV's role in an omnichannel world

    While the merits of traditional TV are well-established, the advent of streaming is driving significant shifts in consumer behaviour and media consumption. New research by The Trade Desk uncovers the role of TV within media plans, its synergy with other channels and the impact on consumer attention.

    10:15 - 10:45

    Panel Discussion: How to win attention - and measure it

    In today’s fragmented media environment, the range of consumer choice makes it increasingly challenging for brands to capture, monitor and understand engagement. But with such challenges comes an opportunity to move away from passive media metrics and measure impact. Our expert panel shares insights into the key attention metrics, how they’re measuring them and the difference they’re making.

    Maisie McCabe
    Maisie McCabe editor, UK, Campaign
    Lauren Hawkins
    Lauren Hawkins head of AV, Dentsu UK&I
    10:45 - 11:10


    11:10 - 11:30

    Celebrity comedy act: more details coming soon

    11:30 - 11:45

    Listicle live: seven TV trends to make you think

    The TV ad space is constantly evolving, with new research or innovation sparking change and opportunity. In this session, we round up the top trends – gathered from the global streaming giants – that you should capitalise on.  

    11:45 - 12:15

    Bidding on the future: why data is the path to CTV's promise

    Marketers can now get in front of their most relevant customers, wherever they are. How? Through a combination of an audience-first approach and the power of data-driven ad buys. Linear TV and programmatic are forging a perfect match within an omnichannel advertising strategy. And in this multi-device, multi-channel world, there’s a thread that ties it all together: identity. We hear from the marketers reaping rewards from an omnichannel approach built around customer data.

    Lucy Shelley
    Lucy Shelley tech editor, Campaign
    Dan Cohen director of product and advertising innovations, Sky
    12:15 - 12:30

    Creative showcase: can you spot the AI ad?

    Artificial Intelligence has dominated conversation in most industries over the last 12 months. It has resurrected the age-old creativity v science debate – and we want to explore its potential in the world of TV ad creation. We’re going to show you some AI-created TV ads – and dissect the work. Could ad creatives learn something from the robots?

    12:30 - 12:35

    Closing remarks (live streaming ends)

    12:35 - 12:55

    Networking lunch (in-person guests)

    12:55 - 13:00

    Event finishes (in-person guests)

  • Speakers keyboard_arrow_down
    Maisie McCabe editor, UK Campaign
    Lucy Shelley tech editor Campaign
    Sara Picazo research & insights director The Trade Desk Bio
    Lauren Hawkins head of AV Dentsu UK&I
    Matt Henry innovation lead AMV BBDO Bio
    Dan Cohen director of product and advertising innovations Sky