05
Sep
Panel Discussion: How to win attention - and measure it
In today’s fragmented media environment, the range of consumer choice makes it increasingly challenging for brands to capture, monitor and understand engagement. But with such challenges comes an opportunity to move away from passive media metrics and measure impact. Our expert panel shares insights into the key attention metrics, how they’re measuring them and the difference they’re making.
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SpeakersDavid Chopping market research controller Sky Media
Vicky Fox chief planning officer OMG
Laura Chaibi director of ad marketing & insights - international Roku
Lauren Hawkins head of AV Dentsu UK&I
Jayesh Rajdev controller of advanced advertising ITV
Maisie McCabe editor, UK Campaign
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Fox moved from OMD UK at the end of 2023 to drive market-leading connected planning excellence across OMG UK, to deliver effectiveness, efficiencies and improved outcomes for clients. Her role is to ensure that the group and its clients are equipped to navigate the increasing complexity in the media landscape, and to leverage the proliferation of available data to deliver fully integrated planning across paid, owned and earned communications.
In her previous role as Chief Planning Officer at OMD UK, Fox led the agency’s planning output to create competitive advantage for their clients. During her tenure, she oversaw the creation of the agency’s Connected Performance team (joining media planning with biddable expertise to deliver audience-first thinking) and re-built the OMD Planning Process to focus on Full Funnel Planning. At group level, Fox played a key role in the creation of a suite of products and solutions focused on Attention metrics.
Fox has been twice named Media Planner of the Year by Campaign (‘20 and ‘21), was honoured with an IPA Fellowship in 2021 in recognition of her services to Media Planning and was Highly Commended in the IPA’s iList 2022.
Laura Chaibi is a seasoned media and marketing professional who has pioneered digital media measurement across online, mobile, social, and video for consumer, media, and advertising insights and effectiveness; more than $200m of insights and multimillion dollar ad budgets have been managed under her watchful eye over her 20-year career at a company and industry level.
Her background working with major global broadcasters, digital and advertising brands worldwide including Yahoo, Orange France Telecom, BBC, AOL and Comcast has primed her for International expansion at Roku leading Advertising Marketing and Insights with Roku. She has amassed technical skills from years steeped in digital measurement for VOD platform requirements and analytics.
Laura is CIM qualified from London Metropolitan University and sits on the board of WIRe, Women in Research Executives, a USA not for profit helping women globally with their paths into leadership roles.
Originally from Vancouver, Canada, Laura has lived and worked across four continents and has returned to the UK after several years based in Dubai.
She is back to build out the emerging future of Connected TV advertising and measurement and all it has to offer.
Jay joined ITV three years ago as controller of advanced advertising to drive the rollout of Planet V, and more recently, drive all aspects of digital revenue growth and innovation under AdLabs. Prior to ITV, Jay held numerous ad-tech roles, most notably at Videology, where he led EMEA Brand Solutions, after starting his career with an 18-year stint at MediaCom. Jay also sits on the leadership committee of Media For All. Now with more than 1000 members, MEFA was established to help recruit, retain, and develop Black, Asian, and ethnic minority talent in the UK media industry.