Conference

TV: The Next Episode 2024

location_on Nobu Hotel, London Map
05 Sep

Panel Discussion: How to win attention - and measure it

In today’s fragmented media environment, the range of consumer choice makes it increasingly challenging for brands to capture, monitor and understand engagement. But with such challenges comes an opportunity to move away from passive media metrics and measure impact. Our expert panel shares insights into the key attention metrics, how they’re measuring them and the difference they’re making.

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  • Speakers keyboard_arrow_down
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    David Chopping market research controller Sky Media
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    Vicky Fox chief planning officer OMG Bio
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    Laura Chaibi director of ad marketing & insights - international Roku Bio
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    Lauren Hawkins head of AV Dentsu UK&I
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    Jayesh Rajdev controller of advanced advertising ITV Bio
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    Maisie McCabe editor, UK Campaign