05
Sep
Creative showcase: can you spot the AI ad?
Artificial Intelligence has dominated conversation in most industries over the last 12 months. It has resurrected the age-old creativity v science debate – and we want to explore its potential in the world of TV ad creation. We’re going to show you some AI-created TV ads – and dissect the work. Could ad creatives learn something from the robots?
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SpeakersMatt Henry innovation lead AMV BBDO
Jennifer Heape co-founder / head of product Vixen Labs / House 337
Josh Green executive creative director House 337
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A creative technologist and social expert with 9 years within the BBDO network, Matt Henry is responsible for developing and implementing innovation and transformation plans, products and offerings for AMV. He provides consultation and support for some of the worlds’ biggest brands as they develop new ways of communicating with customers. He is a thought leader on AI and Web3 within the industry; and leads AI for Mars at an Omnicom level. He is behind some of the pioneer uses of AI for the Whiskas brand with “Ask The Cats” and “Pay by Purr” initiatives.
Jen is the co-founder and chief operating officer of Vixen Labs, the leading global agency for voice assistants and conversational AI, now part of House 337. She leads the AI product output of House 337, with a focus on how conversational and generative AI can transform businesses and drive forward innovation in our lives, now and in the future. Her work includes long-term partnerships with companies such as Amazon, Reckitt, and Dyson.
With expertise in linguistics and over a decade of experience leading creative and CX teams, Jen is passionate about how these technologies will shape our world, with a particular interest in the psychology, ethics and creativity behind conversational interactions.
Jen regularly speaks internationally on all things AI and conversational technology - especially around ethics and biases in conversational technologies, as well as deep dives on the innovative principles of voice and conversational AI design.