05
Sep
Lightning talk: Big picture insights to power today’s programme
While the merits of traditional TV are well-established, the advent of streaming is driving significant shifts in consumer behaviour and media consumption. New research by The Trade Desk uncovers the role of TV within media plans, its synergy with other channels and the impact on consumer attention.
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SpeakersSara Picazo research & insights director The Trade Desk
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Sara is research and insights director at The Trade Desk, and is responsible for leading impactful market research and insights for commercial leadership, clients and external communications across EMEA. Prior to that, Sara held several positions over a decade at Twitter (now X), including leading the EMEA Ad Research team, establishing the UK Research team, and launching multiple European offices in a commercial capacity. Over the course of her career, Sara has led award-winning projects, including winning the ESOMAR Peter Cooper Award for qualitative excellence in 2017, MRS Consumer Insights award 2016 and has been recognised in industry on the Grit Future List 2019 and Ad tech inclusion in “50 Women You Should Know.”