Conference

TV: The Next Episode 2024

location_on Nobu Hotel, London Map
05 Sep

Lightning talk: Big picture insights to power today’s programme

While the merits of traditional TV are well-established, the advent of streaming is driving significant shifts in consumer behaviour and media consumption. New research by The Trade Desk uncovers the role of TV within media plans, its synergy with other channels and the impact on consumer attention.

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    Sara Picazo research & insights director The Trade Desk Bio