Conference

TV: The Next Episode 2024

schedule Thursday 5 September 2024 - In-person: 8.45am BST / Live stream: 9.35am

location_on Nobu Hotel, London Map

05 Sep

11.45 BST

Bidding on the future: why data is the path to CTV's promise

Marketers can now get in front of their most relevant customers, wherever they are. How? Through a combination of an audience-first approach and the power of data-driven ad buys. Linear TV and programmatic are forging a perfect match within an omnichannel advertising strategy. And in this multi-device, multi-channel world, there’s a thread that ties it all together: identity. We hear from the marketers reaping rewards from an omnichannel approach built around customer data.

live_tv On-demand
About

Speakers keyboard_arrow_down

Dan Cohen director of product and advertising innovations Sky

Joe Connors VP, programmatic & advanced advertising DAZN

Ed Johnson senior inventory development manager The Trade Desk

Lucy Shelley tech editor Campaign

First Name

Last Name

Work Email

Create Password

Job Title

Please select an option

Company

Please select an option

Phone - Please use country dialling code (eg UK: +44, USA: +1)

Please select an option

Privacy Notice

Haymarket Media Group, publishers of Campaign Insight, takes your privacy seriously.

Learn more about how we use your information when accessing sponsored content.

Our Business brands would like to keep you updated by email and phone with information and opportunities which we hope will help you in your work.

We believe we can demonstrate a legitimate interest in using your details for marketing messages, but if you do NOT wish to receive these messages, please click here.

I DON'T want to be kept updated with relevant information and opportunities from Campaign and other Business brands via the following channels:

by email Required

by phone Required

We will use your details to ensure you receive messages that are relevant to you. You can stop receiving these messages from us at any time in the future, via the unsubscribe link on any email received or by contacting us directly. Please see our Full Privacy Notice.

By selecting "SIGN UP" you confirm that you agree to our Terms and Conditions statement.

First Name

Last Name

Work Email

Create Password

Job Title

Please select an option

Company

Please select an option

Phone - Please use country dialling code (eg UK: +44, USA: +1)

Please select an option

Privacy Notice

Haymarket Media Group, publishers of Campaign Insight, takes your privacy seriously.

Learn more about how we use your information when accessing sponsored content.

Our Business brands would like to keep you updated by email and phone with information and opportunities which we hope will help you in your work.

We believe we can demonstrate a legitimate interest in using your details for marketing messages, but if you do NOT wish to receive these messages, please click here.

I DON'T want to be kept updated with relevant information and opportunities from Campaign and other Business brands via the following channels:

by email Required

by phone Required

By selecting "SIGN UP" you confirm that you agree to our Terms and Conditions statement.

TV: The Next Episode 2024

Bidding on the future: why data is the path to CTV's promise

Confirm cancellation