Reimagining identity: new strategies for brand and publisher success

NOW AVAILABLE ON-DEMAND


The identity revolution is here, bringing with it a huge opportunity for brands and publishers to evolve.

Consumers live in a multi-device, multi-channel world. And to engage with them in a cohesive and holistic manner, you need a robust identity strategy. But where to start? And what’s the right one for your brand?

These are the key questions on marketing and agency leaders’ minds right now.

In a recent Campaign survey, nearly three quarters of respondents said they’re unsure how to prepare for cookie deprecation. Two thirds added they’d like an identity expert to guide them through this transition period.  

That’s why Campaign is teaming up with The Trade Desk. We're bringing you a marketing masterclass filled with advice, insights and thought leadership. Campaign's tech editor Lucy Shelley hosts brand, tech, and agency speakers with plenty of experience. You'll come away with knowledge and practical steps on how to navigate identity.


    In partnership with 

Agenda

16:00 - 16:15
BST

Arrival

16:15 - 16:30
BST

Keynote

Stu Colman
Stu Colman Senior Director, European Identity, The Trade Desk
16:30 - 17:00
BST

Fireside Chat

Martin Beauchamp
Martin Beauchamp Chief Product Officer, Kinesso
Stu Colman
Stu Colman Senior Director, European Identity, The Trade Desk
17:00 - 17:30
BST

Advertiser Panel

How can advertisers navigate the identity revolution?

Robert Edwards
Robert Edwards Head of Media & Digital, Arla Foods
Paul Wright
Paul Wright Head of Uber Advertising UK & Eire, Uber
Stacy Gratz
Stacy Gratz Regional Managing Director - Media, dunnhumby
Lucy Shelley
Lucy Shelley Tech Editor, Campaign
17:30 - 19:00
BST

Networking, drinks and nibbles

In this masterclass, you’ll hear about:

* The identity revolution in a nutshell: what’s changing and how it’ll affect you
* What to look for in a modern identity framework (and what to avoid)
* Busting myths around identity (we'll keep it jargon free)
* The deterministic solutions available to support your needs (and how they differ)
* EUID and how it might fit your needs
* Alleviating concerns about scale, privacy, and misuse of data