The identity revolution is here, bringing with it a huge opportunity for brands and publishers to evolve.
Consumers live in a multi-device, multi-channel world. And to engage with them in a cohesive and holistic manner, you need a robust identity strategy. But where to start? And what’s the right one for your brand?
These are the key questions on marketing and agency leaders’ minds right now.
In a recent Campaign survey, nearly three quarters of respondents said they’re unsure how to prepare for cookie deprecation. Two thirds added they’d like an identity expert to guide them through this transition period.
That’s why Campaign is teaming up with The Trade Desk. We're bringing you a marketing masterclass filled with advice, insights and thought leadership. Campaign's tech editor Lucy Shelley hosts brand, tech, and agency speakers with plenty of experience. You'll come away with knowledge and practical steps on how to navigate identity.
In partnership with
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