15
May
Advertiser Panel
Speakers
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Dr Graziella Castro is responsible for the delivery and execution of the marketing effectiveness strategy for HBSC Retail Bank.
Prior to this, she was Head of Data Analytics at Zenith (Publicis Groupe), responsible for analytics solutions and data strategy for global clients (e.g. Disney, Coty, Nestle). She is proud to have played a key role contributing to global new business success and the retention of long-term clients.
Before entering marketing, she held positions as Lecturer and Visiting Researcher at several prestigious Universities (Salford-Manchester, London School of Economics and University of Texas at Austin), focusing on developing innovative forecasting models blending statistical methods with quantitative social sciences.
Paul Wright is the lead for advertising at Uber EMEA. He is responsible for all advertising from Uber's Journey Ads to sponsored messaging in Uber Eats.
Paul started his career at Sky, where he moved from TV sales into the commercial web. He later co-founded a sports focussed ad network and held a variety of digital roles at Bauer and AOL. He was appointed as the first Chief Digital Officer for OMD Group UK and then Omnicom Media Group UK.
Paul then joined Apple's first ad business, iAd, and ran that across international markets. He has also been involved in a number of other Adtech businesses, including Sizmek, which was sold to Amazon in 2019.
Paul is a passionate advocate for the power of digital advertising to connect brands with consumers. He is also a strong believer in diversity and inclusion in the workplace.