15
May
Advertiser Panel
Speakers
Confirm cancellation
Something went wrong.
An error occurred trying to play the stream. Please reload the page and try again.
Close
Dr Graziella Castro is responsible for the delivery and execution of the marketing effectiveness strategy for HBSC Retail Bank.
Prior to this, she was Head of Data Analytics at Zenith (Publicis Groupe), responsible for analytics solutions and data strategy for global clients (e.g. Disney, Coty, Nestle). She is proud to have played a key role contributing to global new business success and the retention of long-term clients.
Before entering marketing, she held positions as Lecturer and Visiting Researcher at several prestigious Universities (Salford-Manchester, London School of Economics and University of Texas at Austin), focusing on developing innovative forecasting models blending statistical methods with quantitative social sciences.
