We’re on the cusp of a Generative AI wave…Imagine a world where you can automate expansion into new geographies, thousands of content variations and 1:1 personalisation of your website, all at the click of a button.
It’s coming your way. BUT the surge in content and complexity that GenAI brings will require strong processes - plus the ability to move fast. Any challenges you already have in battling silos and slow, manual production cycles will only be compounded. And failure to innovate rapidly will risk customers, engagement and market share.
So how can you get yourself truly GenAI-ready?
This session is a great place to find out. Pablo Bertero, global head of WPP Open at VML, and Thomas Clayson, head of solution engineering, EMEA commercial at Contentful, spend their days advising brands on exactly this.
They join Campaign media editor Beau Jackson to talk through how to assess your systems and workflows, unblock the bottle necks, and make smart decisions about the tools, the teams and the training you need to deliver top-tier digital experiences that resonate with customers.
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Pablo is a seasoned global marketing leader spearheading AI innovation at VML, where he leads WPP Open, a cutting-edge suite of AI-powered marketing solutions. He directs a thriving global community of over 1300 members, collaborating with top brands to unlock unprecedented growth through the strategic implementation of AI. Pablo is deeply passionate about leveraging the power of AI to streamline content creation, hyper-personalize campaigns, and future-proof marketing operations for lasting success.
Thomas is the Head of Solution Engineering, EMEA Commercial at Contentful and has a background in marketing automation, personalisation and content management. He has over a decade of experience helping some of the world’s largest brands drive success through building innovative customer journeys, scaling content and engagement and reaching customers on every touchpoint.